7 Quick Ways To Improve Your Amazon Sales Instantly
COO at Margin Business
Table of Contents
Learning how to improve Amazon revenue is crucial for new sellers and experienced ones who are experiencing lackluster sales results.
There’s a lot that goes into creating exceptional Amazon product listings and ads.
Understanding tips and tricks of selling on Amazon will help your brand expand on the leading eCommerce platform.
For many teams creating better product listings and ads on Amazon may seem like a daunting task, but it’s pretty simple. Improving Amazon sales requires a bit of know-how and commitment.
In this quick guide,
We’ll give you seven quick ways to improve Amazon sales so that your brand thrives.
How can I increase my brand’s Amazon sales?
As you’ll see in our guide section, much of the legwork goes into optimizing your store and increasing your customer’s experience. The goal is to streamline how you operate but also to stand out as an Amazon seller.
But what will make your brand different from the millions of competitors on the largest eCommerce platform?
Here are some suggestions on how to boost your Amazon organic and paid ad sales.
How to Increase Organic Sales On Amazon
All sales are a positive sign of company growth, and they’re critical to a brand’s success.
However,
Organic sales are the key to maximizing profits. Organic sales are a good sign that your business is on the right track on Amazon by focusing on optimizing product and brand pages.
First, what is an organic sale on Amazon?
An organic sale does not rely on external sources to sell brand products. It’s a sale that comes solely from customers locating your products outside of paid advertising.
Many factors influence the ability of buyers to locate and purchase products from your brand. The quality of your descriptions and the keywords you use in your product listing are two examples of search ranking factors. The value you add to your product over sellers who offer similar items can also lead to more organic sales.
Organic sales do not come from affiliate links, ad campaigns across the internet, or other third-party resources.
CPG brands should focus their efforts on improving organic sales because it’s essential for business success. Organic sales show how well your brand performs through “natural” factors that rank brand products on Amazon searches.
Ways to grow organic sales on Amazon
The best way to improve organic sales is by tending to these customers and delivering what they want, when they want it, without error or delay. Suppose you want to make more organic sales on Amazon.
In that case,
Your business must take care of your existing customers in the marketplace.
Increasing organic sales requires your brand to create better product pages, engage with your target demographic, manage customer reviews, and much more.
Because of the number of tasks businesses must complete to add products and optimize Amazon listings, it’s daunting to know where to begin.
Fortunately,
Amazon marketing agencies already understand the process and can improve listings to increase your brand’s organic sales.
Increasing paid ad (PPC) sales
Paid ad sales are the opposite of organic sales. Instead of buyers locating your brand’s products organically, they instead visit product pages through paid advertising.
PPC ads are a great way to attract new customers, increase sales, and perhaps pull in repeat customers by impressing them with how you operate.
Increasing your paid ad sales is a tricky business. It has a lot to do with marketing, and even minor mistakes can be highly detrimental to the effectiveness of your ad campaigns.
Fortunately, there are ways to improve these sales figures. We’ll go over seven tips in the upcoming section. Still, you should know that your brand can increase paid ad sales by improving your ads and dialing in on the needs of your target demographic.
Improving your paid ads includes:
- Using Keywords That Resonate With Your Target Demographic.
- Perfecting The Use Of Visual Assets.
- Optimizing Your Ad Campaigns.
When your brand’s ad campaigns are correctly optimized, more of your target demographic will see and purchase your products.
How we improve Amazon sales rank at Sunken Stone
Of course, you can bypass a lot of the issues you’re having with your Amazon sales rank by partnering with an experienced Amazon marketing agency like Margin Business.
We have an entire staff of eCommerce experts with years of experience handling your company’s marketing efforts and managing the optimization of your internal processes.
With our hands-on guidance, cutting-edge technological advantages, and years of expert-level training and experience, we can get you on the fast track to increasing your Amazon sales and climbing the sales ranks.
We’ll evaluate your current efforts, work with you to develop new processes, and manage those processes. That way, your team can focus on the tasks they do best while taking care of your brand’s Amazon account.
7 quick ways to improve Amazon sales
Here are seven of the proven methods to improve your Amazon sales and grow your business for long-term success.
Method 1: Streamline your pricing strategy
Your brand’s product pricing strategy influences customers to purchase or ignore your products. Amazon sellers must remember there are millions of competing brands on the leading eCommerce platform.
Many of these sellers will promote very similar products to your company’s offerings. Even worse, their products will often rank similarly to yours in search results.
To combat this, you have to streamline your pricing strategy to offer competitive prices at the right time while providing a higher level of value to your potential customers.
When is the perfect time to have a massive discount? When should you straddle the line with your competitors? How do you position your pricing to maximize your profits without scaring off customers? These aspects of your pricing strategy need to be worked out and streamlined for quick and efficient implementation.
Method 2: Get help from influencers
Love them or hate them, influencers are a crucial part of the modern retail world. They have a massive reach, their fan bases trust their opinions, and they can push products faster than most ad campaigns.
For those reasons, social media influencers are prime resources for taking your Amazon sales to the next level.
However, it’s essential to choose the right influencers for your products. You wouldn’t want to sponsor a video by an elite gamer with a lousy reputation to push your family-friendly children’s attire.
Find influencers who create content relevant to your products, and make sure the type of content they put out meshes well with your brand and product line.
Method 3: Try a sponsored product campaign
Have you ever been checking out your favorite products on Amazon just to see the same “Sponsored” product popping up in each search results list? These ads are part of Amazon Sponsored Products program.
The Sponsored Products program allows sellers to set a price they are willing to pay to “sponsor” their product. In turn, Amazon makes it appear at the top of relevant search results and on the recommended sections of similar products.
Sponsored Products can increase your sales dramatically since it places your product ahead of others performing better with organic sales. In a sense, it’s a paid ad service that lets you skip to the front of the line for a limited amount of time, and it helps you get the exposure you need to catch up with more successful sellers.
Running Sponsored Product ads, like any form of advertising, doesn’t guarantee long-term results. However, brands on Amazon should still use a combination of organic and paid methods to encourage more sales.
Method 4: Drive more reviews
Amazon customers aren’t going to see something that looks pretty and immediately click “Add to Cart.”
Instead,
Buyers want reassurance that the purchase will be worthwhile, and there’s only one way to provide that reassurance: honest, high-rating product reviews.
Suppose you only have a few reviews on your product. In that case, you need to start driving more reviews without breaking Amazon TOS or trying some shady “review buying” service on the internet.
Your brand can do this by packing marketing material into your shipped products reminding buyers to review their experience. Of course, there are also several other ways to generate more reviews, like using the Amazon Vine program.
The best way to improve your reviews is by wowing your buyers with exceptional service and high-quality products.
Bottom line—the more reviews you have, the easier it will be to move products and generate sales.
Method 5: Optimize for search
Amazon is an extensive search engine for products. Sure, the platform sells goods and services. Still, the leading eCommerce platform is primarily a way to bring thousands of businesses into the same online space so that customers have an easier time locating quality products.
That means you must treat your product pages a lot like you would a website, and you have to make sure the search engine includes your products in the searches of your target demographic.
For example,
Let’s say you’re trying to sell a box of pencils targeted at professional artists. You wouldn’t just title the page “24 Pencils”. You’d give an accurate description of the product such as “24 Professional-Grade Graphite Art Pencils”.
Your brand’s product descriptions should also contain relevant keywords. By adding words and phrases that your customers use to find items similar to yours, you’ll ensure that your brand’s products appear in search results.
If you don’t take this primary step, your target demographic might never see the product you’re offering.
Method 6: Create an unmatched buying experience
Your customers are your business’s lifeblood. They are the reason you’re able to generate revenue and make a living off your store. Treat them like it, and put as much effort as humanly possible into ensuring that your buyers have the best experience possible.
Your page should not include reviews regarding late shipping, unresponsive support, or damaged products shipping from your physical location. Whenever products have fewer than three or four stars, customers are apprehensive about purchasing these items.
So, how can you create an unmatched buying experience? There are several ways:
- Put In The Effort To Respond To Customer Queries.
- Ship Every Product On Time.
- Package Products Properly For Safe And Affordable Transport.
- Show the buyer you care with a simple letter or receipt thanking them for their purchase.
These steps differentiate your brand from other Amazon sellers. If you do it well enough, they’ll leave reviews and become repeat customers.
Method 7: Outsource your tasks
As a business owner, you have a lot on your shoulders. As your business expands operations to new marketplaces, the complexity only increases. Managing everything yourself can get overwhelming.
Lack of focus and attention to detail can make your Amazon endeavors suffer greatly. The best way to combat this is to outsource your Amazon tasks to a reputable, high-quality team of professionals. A proper Amazon marketing agency will manage your Amazon tasks just as well, if not better than your in-house team.
Build Amazon as a sales channel for your CPG brand today!
Consumer Packaged Goods Brands, or CPG brands, are perfect for the Amazon platform. They’re easily movable, sell fast, and are low enough in price to appeal to large demographics. These factors are all beneficial to Amazon’s massive user base.
With a bit of effort and commitment, a CPG brand can leverage Amazon as one of its most profitable sales channels for both long-term and short-term success.
There is absolutely no reason a CPG brand shouldn’t be building its Amazon presence right now. It’s simply too good of a resource to waste. If you’re not actively trying to push sales through Amazon, you’re not making the most of your business opportunities.
Sit down, make a business plan, set up an Amazon store, and get your CPG products flying off your warehouse shelves today.
Partner With Brand Management Agency Sunken Stone
Of course, doing everything we’ve talked about today is quite a bit of work. Not only that, but it’s easy to mess up as your team works through the Amazon marketing learning curve.
At Sunken Stone, we help CPG brands like yours build and expand their Amazon sales channel. We streamline every sales and fulfillment process to help your brand earn more organic and paid ad sales.
Don’t struggle to manage Amazon as a sales channel for your CPG brand. Discover how partnering with us will improve your brand’s sales on Amazon.
Sunken Stone is a top-tier, performance-based Amazon marketing agency that provides turnkey management services for growing eCommerce brands. Tap into our Amazon Marketing Agency services to take your business to the next level today!
TAKE THE SUCCESS QUIZ: This 2-Minute Quiz Accurately Predicts Whether Your Brand Has What It Takes To Succeed On Amazon Today.
FAQs
- Document your goals & KPIs.
- Map the influencer landscape properly.
- Build an influencer strategy for the content promotions.
- Now find and research relevant influencers.
- Nurture relationships with them before the ask.
- Start early.
Influencer marketing works because it uses tactics like word-of-mouth marketing and social proof, which are now critical aspects of any successful marketing strategy. Customers trust their peers, friends, and people they admire more than the companies selling the products and services they buy and use.
The top social influencer platforms are:
- Facebook.
- Twitter.
- YouTube.
- Instagram.
The purpose of influencer marketing is to leverage an individual’s influence and power to promote a brand. When an influential person endorses a brand, their fans are likely to take note and put some trust in it.
We can pay influencers through the following means:
- Gifting or rewards.
- Camped event or trip.
- Store credit or rebating.
About the Author
Emilie Angri
Connect @ LinkedIn
📢 COO at MarginBusiness. We Don’t Just Translate your Amazon Listing – We Localize, advertise and optimize to instantly grow your amazon sales – Images, Content, and Ads. Building up knowledge in the Amazon Industry since 2011 to consult EU and US sellers.
