Helium 10 The Complete Guide 2020
Hello Marginers!
We’ve used Helium10 every day since the tools became available for use on the
European market, even the latest country, the Netherlands is included.
Helium10 allows you, among other things, to:
🚀Find product ideas with a good return on investment and few competitors.
🚀 Identify, quantify and seize opportunities faster than your competitors.
🚀Optimize your listings to get onto AND STAY ON AMAZON’S FIRST PAGE.
(We have a great formula that works every time).
🚀Manage refunds and spy on your competitors.
Every serious salesperson we work with – that is, those who generate over $ 1
million in revenue – use this set of tools. If you hope to reach this level, you
need them too. But honestly, these tools are not for everyone.
We are delighted to explain to you how these tools have allowed us to grow
our customers exponentially over time!
P.S .: The incredible Helium10 team is pleased to offer Marginers an
unbelievable discount, you can choose between:
A single monthly subscription has 20 tools including:
Market study
🚀Research of product trends
🚀 Competitor analysis
🚀 Keyword research
🚀 Listing optimization
🚀 Refund management
🚀 Protection of inventories (It’s vital, and we know what we’re talking about,
without it – DISASTER)
🚀Amazon indexing control
🚀 Fraud prevention
🚀 Outside traffic generation
If we had to sum it all up in a few words we would say: Helium10 is the
ultimate FBA tool for choosing and costing product, and managing the A-Z of
your Amazon business.
So why are all salespeople using it?
The reason any good Amazon FBA seller uses Helium10 is simple: this tool does
almost all of the “field” work, which means you don’t have to rely on
“impressions” or “hunches” when it comes to building and developing your
store.
The dashboard gives you immediate access to all the information and data you
need to encrypt and propel your business to revenue figures of six-zeros and
above.
Helium 10 Eliminates the Biggest Challenges When You First Get Started with Amazon FBA
There has never been a better time to embark on the Amazon FBA adventure.
Amazon is literally taking over the world.
But there are still some major challenges to overcome when launching your
brand in 2020. So, to start with, we’ll list these challenges and explain how
Helium 10 solves them.
Find Winning Products on Amazon FBA
It is true that it is becoming more and more difficult to identify lucrative
products with few competitors. In FBA circles, these products are called
“winners”
Take a look, for example, at a now saturated “winning” product: yoga pants.
Competing with 50,000 other sellers is DIFFICULT.
There are over 2 million sellers on Amazon today. If you want to stand out, you
need a unique perspective, a new variation, or added value for a product that
no one else has.
The only way to find these elements is to work in the field. This requires long
hours of research to identify a niche, requests, keywords, competing brands,
etc.
Or…
You can have Helium10 Keyword and Niche Tool instantly analyze queries,
monitor your competition, and identify keyword opportunities with low
competition and all at a glance. This could save you weeks of research.
Launch a product in the right way
Reach Page 1 on Amazon
The biggest challenge when building and developing a brand on Amazon is
SEO. At the beginning, we are systematically CRUSHED by the big brands on
the first page.
Do you remember yoga pants from earlier? The product with the 50,000
results. That’s nothing, “try Sports Mask” now.
If you want to have even a SMALL CHANCE at succeeding, your SEO must be on
top. The right keywords, the perfect title, the right placement: everything must
be in place.
Helium 10’s SEO tools are real war machines. They instantly show you the right
keywords, everything semantically close to them, thousands of lucrative and
usable keywords, and how best to write your titles, bullet points, and
descriptions.
How to use Helium 10 (and what it can do)
In fact, if we had to say anything bad about Helium 10, we would have to say
that it takes a little while to learn. This isn’t insurmountable, but there’s a lot
to learn.
But in the end, with a few days of practice, and without experience
you can still pick up the tool and grow your brand on Amazon FBA.
Let’s go back to our tools and how to use them …
We could write 50,000 words to guide you as you learn to use Helium 10 (and
then sell personalized coaching … not such a bad idea).
But we’re sticking with the most powerful tools since that’s where the money
lies:
🚀 Cerebro
🚀 Blackbox
🚀 Magnet
🚀 Scribbles
🚀 Frankenstein
Cerebro - Find Winning Product Opportunities
Cerebro is truly “THE” Helium 10 tool that we can’t do without. If Helium 10 is
a WAR MACHINE, then Cerebro is its engine.
What is Cerebro?
Cerebro is a reverse ASIN consultation tool that tells you everything you need
to know about a product’s viability on Amazon. Copy a product’s URL onto it
and it will automatically generate thousands of keyword suggestions, including
all the keywords they rank for.
This allows you to see all the keywords that your competition uses and enables
you to gauge their success. The reason this is such a big advantage is that it saves you from relying solely on impressions. Instead of playing darts and hoping that one hits the mark and saves you from wasting hundreds of hours
of work and thousands of invested dollars, you get IMMEDIATE ACCESS to
something that is already working.
Let’s use Cerebro on the example of our yoga pants ’to show you its power.
Get the ASIN from the URL and copy paste it into Cerebro to let the magic work.
TIP: Experience has taught us ALWAYS to choose a product with a large
number of customer reviews, even if it is not at the top of the rankings. This is
a sign that the product has been on Amazon for a while, so it means that it will
bring up MANY MORE keywords than a new product. You can also use the “X-ray” Chrome extension and choose the sellers who have sold the most units in
the last 30 days.
Now take a look at what Cerebro gives you:
And all that too …
How to Evaluate Cerebro's Results
OK, now that you have thousands of keywords and lots of terms you probably
have a question….
And now?!?!?
Let’s break this down bit by bit. This is what Cerebro gives you when you key in
the yoga pants search.
Now we’re going to focus on the most important factors so that you can understand all of it.
The competing products
Your gut is probably telling you that having thousands of competitors is not a
good thing. But just because there are a lot of competitors doesn’t mean that
you don’t have a winning product.
This is why this factor is 3rd on our list.
Obviously, the fewer competitors the better, but we see a lot of entrepreneurs
making the mistake of fearing large numbers of competing products without considering all the available information. Don’t fall into this trap, you could have a winning product on your hands.
Refine your search
It’s important to resist the temptation to rush headlong into choosing the first
product you find and then overwhelming yourself with information. This is a
sure way of missing out on a lot of great opportunities. Cerebro has plenty in
store for you.
For example, if you spot a keyword with a good number of requests in a
different niche, then search that way and fluff the results. You don’t know
what you might stumble upon.
Tip: Use Cerebro to expand your keyword list
You can generate a long keyword list with Helium 10 to get the ball rolling. Use
Cerebro to reverse the search for AT LEAST 4 – 8 competing ASINs and create a
huge list of keywords.
If you miss even one relevant keyword in your listing, you could lose your spot
on Page 1 to properly optimized competitors.
Take a look at this example. Do you remember our yoga pants?
50,000 results. Not bad…
But watch what happens when you modify the search by adding an associated
keyword:
“Straight leg”
1-48 of over 10,000 results for “yoga pants straight leg”
It will make it easier to get onto the front page of the yoga pants search if you
add ALL of these keywords. If on the other hand you miss them, you will
compete with 10000 sellers. Just by adding these keywords you’ve taken down 50% of the competition.
TL; DR: Use Cerebro to generate a huge list of keywords by submitting
competing ASINs to the tool. Once you’ve made your list, it’s time to sort it out.
But before that, let’s talk about Magnet.
Magnet is a keyword research tool for Amazon sellers with the biggest
database of ACTIVE keywords on the market. You enter a “seed” or “source”
keyword and Magnet suggests related terms, helping you identify even more
opportunities to attract traffic “organically” to your listing, most of which
aren’t even known to your competitors.
The tool then instantly offers you:
🚀All associated keywords
🚀High-demand keywords
🚀Call to action keywords (Think: buy now)
🚀Competitive products
🚀The best products
🚀The frequency of repeating words
And unlike most similar tools, all this data comes straight from Amazon. Which
means: no unnecessary bridges that mix or change the outcome.
So not only is this tool much more powerful than most of its competitors, it is
also designed specifically for Amazon. And that means you get more and better
keywords much faster.
You can even use filters to separate the outliers and only keep the great big,
juicy keywords to add to your listings.
This sounds like a good recipe for better sales through “organic” traffic onto your listings.
Use Magnet with Cerebro
Remember that long list of keywords we drew a while ago? Now’s the time to
use Magnet to spice it up.
Once you’ve selected all the relevant keywords from your list, click “Get Keywords” and let the magic begin.
Do you see all the new keyword ideas that we have now?
Does this open a whole new world of keywords and products, or even a
product idea you haven’t thought of?
Admire this power.
1100+ keywords is a lot. But not all of them are relevant. Let’s sort this out.
How to Process Keywords (our quick process)
Before Helium 10 we had to do the “basic” SEO research manually. Basically,
we avoided selecting all the related keywords and from there we just ran on
instinct.
Public health warning: DON’T DO THIS.
The system we have now is SO MUCH BETTER, and we have seen its POSITIVE
effect on our rankings, visits and sales.
Remember, this step is definitely the most important part of growing your
business.
You can either:
Export your keywords to an Excel file.
So far, so good. Just click on the “export” function and you’re good to go.
Sort them by relevance and remove those that are irrelevant. Before
downloading you can choose a minimum volume thanks to the filters.
Or sort with the filters directly and then download your list in the same way.
OK, now that we know which keywords are relevant and which are not, we can
rank them by relevance. This really takes us to the next level.
Sort your keywords by Relevance
Delete the rest.
Now we go to the next level.
Place a 1 next to each “VERY RELEVANT” keyword and a 2 next to each “LESS
RELEVANT” keyword
Here’s why: Highly relevant keywords should always appear in your headlines
wherever possible, and the less relevant keywords should come up in your
descriptions and points.
Now that you’ve created this monster stuffed with keywords, it’s time to do
some cleaning up.
This is where our next guest comes in: Frankenstein.
Frankenstein – Create Profitable Keyword Lists
Much like Mary Shelly’s Doctor, Helium 10’s Frankenstein combines loads of unconnected bits and pieces to create a beast set on taking over the world.
Amazon’s search algorithm emphasizes keywords.
This means that page 1 is a
game where the best words win. The more relevant keywords you have, the
more likely you are to reach that much desired Page 1.
Frankenstein makes it easier for you by eliminating all unnecessary variations
of your keywords such as “for” or “with” leaving only the real, clean keywords.
Simply copy your keyword list to Frankenstein, select settings and click a
button.
Incredible!
Your new list now contains only the words you need to place in your listing to
have perfectly optimized SEO.
ATTENTION: Before SEO snoopers start attacking us, this list is for
DEMONSTRATION purposes. This type of list will be used in keywords of 249
characters (back end). In the listing it will be necessary to insert whole
keyword phrases.
Helium 10 Blackbox – Find all the niches in the Universe.
The Black Box Tool is Helium 10's niche search engine.
It allows sellers to drill down into lucrative product opportunities based on strict criteria like competition, monthly sales and search volumes.
For example, if you want to find products with high search volumes,
reasonable prices, and lots of customer reviews. BOOM! Black Box has just
done most of the work for you. You now have a list of lucrative products based
on meticulous detail. Instead of head-hunting for niche ideas and then
manually researching them by search volume, price, and customer reviews,
you just clicked a few buttons and Black Box gave you hundreds of product
ideas.
Scribbles on Helium 10 (my favorite)
Do you want to perfect your Amazon listings without having to manually track
which keywords you used and where? Scribbles is Helium 10’s listing
enhancement tool that helps sellers make sure they’ve optimized their listing 100%.
It does this by tracking which keywords you have used and where and then
removing the keywords from the list once you have used them often enough.
What other elements are included in Helium 10?
Helium 10 still has on offer quite a few other tools. The most important are:
🚀 Keyword Tracker: It does exactly what it says: track your keywords so you
can see where you are today and where you have been in the past. Tracking
your progress is the best way to stay motivated and keep your goals in mind.
🚀 Refund Genie: Sometimes Amazon fails, and you’re entitled to a refund.
This could be due to a damaged product or a delivery error. It can be very
difficult to keep track as you grow. Refund Genie is based in your account and
notifies you as soon as there is a high chance of a refund on the horizon. It can
put several hundred dollars back into your pocket every year. In fact, on our
account, it practically paid for Helium 10.
🚀 Inventory Protector: Climbing through the ranks and landing on page 1 is
good. But there is one disastrous scenario that could destroy your FBA
business: the siphoning of your inventory. Let’s say for example that you offer
a promo. What’s stopping a customer from buying 100 products from you and
leaving you dry? Inventory Protector! This tool allows you to set a limit to
protect your inventory.
🚀Hijacker Alert: When scammers try to hack your listings and sell copies,
Hijacker Alert lets you know so you can contact Amazon and avoid problems. A
user who buys a bad copy from a hacker and leaves you a bad review is really
the last thing you need.
And there’s so much more such as Profit, to track the financial performance of
your Amz business, Ads to manage your PPC campaigns and Portal to generate
outside traffic to your listings. Those tools would need a blog on their own for
a complete review, stay tune…
What is the Helium 10 Freedom Ticket?
The Helium 10 Freedom Ticket is an accurate and detailed tutorial to take you
through each step to building a successful Amazon FBA business.
It guides you to:
🚀Create your brand
🚀 Choose a lucrative product
🚀 Find suppliers and carriers
🚀 Learn to compete with the biggest sellers
🚀 Go to page 1
🚀 Create listings and generate sales
🚀Promote yourself and aim for the moon
This 8-week course has enormous added value for new Amazon sellers.
This is basically a “0 to success” plan of action and is now INCLUDED WITH THE
SUBSCRIPTION.
It really is madness. Bottom Line: Now you have the best development tool on
Amazon, PLUS its user manual, at your fingertips. We’ve never used it
personally, but we’ve had excellent feedback. And based on the Helium 10
reputation and the workshops offered by the group, it must be worth it.
The Helium 10 Chrome Extension - What does it do?
The Helium 10 Chrome Extension is a bundle of 5 tools that will save you a lot
of time. These tools help you refine your research by validating product ideas,
planning for seasonality, identifying lucrative opportunities, estimating
revenue, and revolutionizing competitor research.
It’s a very handy tool to have. Just click the button in your browser and you
automatically have access to:
🚀 Xray: Instant access to market data to find lucrative opportunities.
🚀 ASIN Grabber: Copy ASINs in batch to create targeted ads
🚀 Profitability Calculator: Instantly calculate your margins based on weight,
FBA commissions, dimensions and shipping cost.
🚀 Inventory Levels: Instantly view the inventory of any Amazon product.
🚀 Review Downloader: Get insight into what customers are saying about
products to improve your own listings and make better decisions. Give people
what they ask for!
So, if you’re getting H10, why not grab our discount:
>>>Helium 10 Use code “MARGINBUSINESS50” for 50% off your first month, or code
“MARGINBUSINESS10” for 10% off EVERY month.
Our advice: Go with the 10% savings monthly if you plan to stick with it over
the longer term, or 50% off up front if you want to try it out.
Plus, H10 throws us a kick back if you use our link, so you’re buying Omar and I
a coffee or maybe 10′
Emilie