Agency vs. Freelancer / in house Team
We understand that there are many companies looking for the cheapest way to list their products. Well if you pay cheap, you get cheap and your revenue will tell.
If you are a company CEO and you have no idea what your Marketing Director or Content Project Manager is doing, then this article is definitely for you. Even if your Marketing budget is 500k most of this is probably spent on Amazon PPC and perhaps a little on copywriting.
Once you sell in the EU you will need local translators. The reason is simple, paying attention to high-quality local language listings and working with an agency that knows their business will generate profits for your listings and significantly increase sales.
Underestimating the importance of professional translation is the equivalent of giving money away to your competitors.
Why hire an agency?
Well, our agency has worked with the same team for years so everyone knows what to do. We know which of our translators is best for your project and has the ability to write on different subjects.
We have a mixed team with a range of abilities and specializations. We are always available and can take large projects (10.000 Listings) with ease.
What if you hire freelancers or have an in-house team?
If you decide to use freelancers, you will have to search for them and test them. They will have to adapt to your way of working and the products that you sell (you may have a man doing your translation for women’s underwear or knitting articles).
And the problem is bigger than that you will need 7 freelancers as there are 7 languages currently in demand in the EU.
You would also need to ensure that they have all been trained to use Amazon optimization tools.
How do you know that the freelancer hasn’t used the Google translator and charged you for it?
An in-house team is always there and must be paid whether there are translations to do or not. This could result in significant and unnecessary costs.
Overall these are the reasons why we recommend working with an agency like ours.
We do the translations and keyword management freeing up your precious time so that you can spend time doing what you do best, running your business.
>>>Our Amazon experts will monitor, tweak, and improve your listings, so you can focus on creating quality products and scaling your business.
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