Since 2021, Amazon aggregators exploded onto the scene—raising millions, swallowing hundreds of FBA brands, and promising easy exits for sellers. But now, with shifting market conditions and tighter capital, you might be wondering: do aggregators still buy?
The short answer: yes—but with new rules.
Let me walk you through what matters right now, and why YOUR brand might still be a good fit.
1. What Went Wrong for Aggregators
Market Slowdown & Capital Crunch
With rising interest rates and an economic shift in 2023–24, many aggregator funds tightened their investment criteria. Massive deals have slowed, and only aggregators with strong unit economics and steady growth are making new acquisitions.
Overpaying & Regretted Acquisitions
In 2021–22, some funded brands were purchased at inflated multiples. Many buyers realized too late that these brands couldn’t sustain their revenue promises. As a result, due diligence standards are sharper and valuations are more conservative.
2. Who Are Still Buying in 2025?
Super Aggregators – e.g., Thrasio, Perch, Razor
- They have teams, tracks, and deep pockets
- Only acquire profitable brands with strong rankings in niches like home, kitchen, fitness
Vertical Aggregators – e.g., Grove Co., Nimble (focused on pet, beauty, etc.)
- Only buy in their vertical expertise
- Look for products with repeat purchase potential or private label success
Operator-Led Mergers – smaller, hands-on groups
- Often ex-sellers experienced in scaling brands
- Seek deep due diligence and partnership opportunities
3. What Aggregators Now Expect from Sellers
To get acquired in 2025, you need:
| Requirement | Why It Matters |
|---|---|
| Stable 12-month revenue | Shows predictable demand |
| 7–30% ACoS PPC control | Proves profitability and managed ad performance |
| Organic ranking | Demonstrates low dependency on ads |
| Scalable supply chain | Avoids stock issues after acquisition |
| Positive reviews & brand awareness | Adds trust and growth potential |
If you’re underperforming in any of these—don’t panic. You can fix them before talking to aggregators.
4. How to Prepare YOUR Brand
A. Listing Audit
- Fix missing bullets, optimize ATS keywords, clean up backend
- Check search terms with tools like Helium 10 or Jungle Scout
B. PPC Optimization
- Bring ACoS into range with micro and auto campaigns
- Run negative keyword audits and focus on profitable campaigns
C. Branding
- Improve visuals (A+ Content, lifestyle photos)
- Collect reviews and build off-Amazon traction
D. Supply Chain Readiness
- Solidify 6+ months of inventory
- Verify international logistics, packaging, and barriers
E. Financial Cleaning
- Track CAC, net margin, month-over-month growth
- Be ready to share reports and forecast future performance
5. How to Approach Aggregator Outreach
- Create a pitch deck—highlighting your product, market position, valuation, and growth potential
- Use marketplaces like FBAFlipping or Private Label Marketplace
- Get intros via contractors, referrals in aggregator groups
- Keep dialogue short and data-driven—they evaluate quickly
6. Should You Even Sell Now?
Selling to an aggregator might make sense if your priorities are:
- Quick exit
- Wanting to launch other brands
- Risk aversion with scaling
But if you’re aiming to scale long-term, retaining control might yield greater profits down the road. And some aggregator strategies actually borrow your brand, leaving you running under tight conditions post-sale.
7. How We Help Sellers Like You
At MarginBusiness, we help Amazon sellers prepare for exits or scale-up investments:
- End-to-end audits on listing, PPC, branding
- Advanced keyword strategy and A+ content support
- Supply chain checks and Amazon penalty prevention
- Deal positioning—valuations, pitch deck, and outreach
👉 If you’d like a brand readiness checklist or help crafting an aggregator-ready deck, just visit our page or drop a message below. We’d love to get you ready for 2025’s next growth wave.
TL;DR
- Aggregators are buying—but selectively
- You need predictable results, profits, brand strength, and clean operations
- With preparation, your brand can still be a hot target—or retain and grow strategically
- We can help either way—check our offerings or message us for a free strategy chat
Ready to position your brand for a high-value acquisition—or build a million-dollar empire?
📥 Let’s talk: MarginBusiness.com/contact
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