Many e-commerce trends are apparent across the European Union. However, there are some country-specific trends worth noting.

• Preferred payment methods – JP Morgan 2020 insights show that French shoppers prefer to use bank cards for payment. A full 79% of French shoppers use bank cards, and 13% use digital wallets. Mobile phone use will drive increased use of digital wallets.
• Click-and-collect – French consumers are happy to use click-and-collect online purchasing. They pay and then collect goods at local drop-off In 2020, Amazon installed parcel lockers in French train stations to take advantage of the click-and-collect trend on Amazon France.
• Mobile commerce – is increasingly popular in France. As more consumers use their smartphones to shop online, sellers will have to mobile-optimize webs and listings.
• Social commerce – French consumers typically use search engines to find products. Yet, social commerce is widely used. Social media advertising offers Amazon France sellers a good return on expenditure. Platforms like Instagram and Facebook are particularly popular.
• Cross-border purchases – French consumers increasingly use international e-commerce sites. Retailers can tap into this market by offering international shipping and multi-language support.
• Personalized shopping – Retailers have begun to invest in technologies like AI and machine learning. These technologies enable personalized product recommendations and targeted marketing messages.
• Eco-friendly sustainability – French consumers are increasingly aware of environmental issues. They will continue to demand sustainable and eco-friendly products.

If you’ve decided to expand your business into the Amazon France marketplace, here’s how to start selling on Amazon France

• Register as an Amazon seller – If you have not yet registered as an Amazon seller, register for a seller’s account on Amazon’s website. Once registered, you can create product listings, manage inventory, and process orders.
• Do your market research and select your product – Market research is essential. You need to identify a target market and identify needs. You must also understand what the competition offers and at what price.
• Create product listings – These should include detailed product descriptions and quality images. Pricing, shipping, and returns information are also important. France has strict returns policies, and vendors planning to operate in the French retail space must factor this in.
• Optimize your listing – Use keywords and search terms to optimize your product listing. Locally optimized listings will increase your visibility so you can improve your sales performance.
• Manage your inventory – You need optimal inventory levels to meet customer demand. You also don’t want to tie cash up in slow-moving stock items. Optimal inventory levels are a careful balancing act, but you can use Amazon’s inventory management software.
• Fulfil your orders – Orders must be accurate and on time. FBA can make this easier. An alternative is a contract with a local third-party logistics provider.

Monitor your performance – Metrics include customer reviews, order defects rate, and late shipments. Use this information to improve your product listings and customer service.

Opportunities on Amazon France marketplaces include;

• A large online customer base – France has the third largest online retail market in Europe. Competitors with a good product proposition can thrive and grow on Amazon France.
• Growth potential – Amazon France statistics show enormous growth potential. Newcomers to the market can harness this growth to find new customers and sell on Amazon France.
• Innovation – There is plenty of room for innovation and new products on Amazon France marketplaces. Technologies such as mobile commerce, personalized marketing, and AI are all set to grow.
• New market segments – Amazon sellers can target new market segments like the growing number of older consumers who increasingly adopt online shopping habits.