5 Essential Elements to Grow Your Sales on Amazon Netherlands in 2023
Content Strategist at MarginBusiness
Table of Contents
For Amazon sellers seeking new markets, Amazon Netherlands offers excellent opportunities. Launched in 2020, Amazon Netherlands is a formidable business that continues to grow. It currently holds the top position for cross-border retail sales in the Netherlands.
Selling on Amazon is never easy. The Amazon marketplace is competitive, with millions of Amazon sellers vying for consumers’ attention. Sellers on Amazon Netherlands also face the challenge of consumers loyal to their home-grown markets. Still, many Amazon sellers have expanded into Amazon Amsterdam, and many will follow.
In this article, we’ll look at the five essential elements you’ll need to establish and grow an Amazon Netherlands business.
The Importance of Amazon Netherlands as a Growing European Marketplace for e-commerce businesses
The Netherlands e-commerce market is large and dynamic. According to Statista, it is the seventh largest online European market. Valued at €30.6 billion, the Netherlands has a large, dynamic online shopping environment. In 2021, consumers placed over 373 million orders online. Over the last ten years, the online shopping market has grown by €20 billion, providing ample encouragement for businesses to grow.
The Dutch prefer buying from local businesses, so Amazon isn’t the largest online retailer in the Netherlands. Still, Amazon is now one of the most popular cross-border retailers in the country.
5 Essential Elements to Grow Your Amazon Business in the Netherlands
Let’s discover the five essential elements to help you grow your Amazon Netherlands business.
🚀 Research the Market
Selling a winning product starts with effective market research. There are 353 million products on Amazon, so competition is tough.
Look for products you can buy at a reasonable cost, sell at a competitive price, and still return a fair profit. Market research should help you to focus on the products and markets with the most potential. Dutch online shoppers favor clothing, shoes, and accessories, with 48% buying these products online.
Use competitor research to identify customer pain points and interrogate market prices. Consider competitor marketing tactics, campaigns, and product offerings. Use competitor’s analysis to fill gaps in the market. The best way to make a good return is to find a niche with many willing buyers and few sellers.
🚀 Optimize Your Product Listings
Successful selling on Amazon depends on a fully optimized product listing. Without an optimized and localized listing, you won’t attract the right traffic. Your listing just won’t show up, and consumers looking for products like yours will buy from the competition.
Product listing optimization starts with finding relevant localized keywords, professional translation, and localization. It takes account of the local culture and the use of language. Only effective localization will ensure that your listing attracts the traffic the product offering deserves.
Pointers for optimizing your Amazon product listings
- The listing title must include relevant keywords with a high search volume. Keep your title short, as only the first 80 characters will show up on a smartphone.
- Clearly define the product features and benefits using keywords throughout.
- Keep your description clear and simple.
- Tell a story with your images. Use only high-quality professional photos and include a video.
🚀 Utilize Amazon Advertising
To grow Amazon Netherlands sales, you need targeted Amazon advertising. Pay Per Click (PPC) advertising is flexible and easy to manage. You pay when someone clicks on your ad, and you can set a limit on the expenditure.
Amazon sells advertising keywords on Cost Per Click (CPC) auctions. The company awards the keyword advertising on more than the bid. The most relevant listings are matched with the highest targeted bid.
Amazon advertising offers Amazon sellers a host of benefits
- Spend flexibility – you can use manual or automatic campaigns. You pay only for the ads that attract clicks, and you can cap your campaign expenditure.
- Search visibility – select the most appropriate search terms. Then, create a compelling Amazon ad. Amazon advertising can enhance visibility and build trust.
- Level playing fields – online businesses can compete against the big brands. Amazon sellers, large and small, have an equal chance of drawing traffic.
- Performance measure – Amazon sellers have access to sophisticated analytics. You can measure your campaign success on several metrics and adjust your campaign to improve performance.
🚀 Provide Excellent Customer Service
Amazon strives to provide the best customer service possible. To this end, the company rewards Amazon sellers who deliver quality products on time and with few complaints. Stay in touch with the customer experience and work on constantly improving.
Online customers don’t get to see your product. They depend on the listing and customer reviews. Both are essential for your success as an Amazon Netherlands seller. Your product listing should clearly state the product features and attributes and effectively use images. Clarity and honesty will reduce the number of returns with positive impacts on your reviews.
Customer reviews can give you powerful insight into the customer experience. Carefully study the reviews and respond promptly to complaints.
The customer experience starts with discovering your product. It continues through purchase, payment, and delivery. As an Amazon seller, you must also provide a smooth return process. Deliver excellent service at every touchpoint, and you’ll enjoy the benefits of a growing, loyal customer base on Amazon Netherlands.
Amazon rewards excellent service with the chance to win Buy the Box. This coveted award promises to boost your visibility and sales.
🚀 Monitor Your Performance
Good leaders understand the importance of regularly measuring and improving key performance areas. Amazon’s Seller Central provides all the monitoring tools you need to understand customer needs and track business performance.
Seller metrics will help you to monitor your account health. These include.
- Order defect rate (ODR) – Amazon includes guarantee claims, negative reviews of one or two stars, and customer chargebacks. The ODR is calculated monthly and should not exceed 1%.
- Late shipment rate (LSR) – Amazon flags all shipments dispatched more than a day late. Your LSR should be less than 4%.
- Pre-fulfillment cancellation rate (PCR) – Amazon expects you to keep stock of listed items. The PCR must stay below 2.5%
- Conversion rate – a high conversion rate means that visitors are buying. Higher conversion rates suggest higher sales.
- Valid tracking rate (VTR) – unless you use FBA, you must ensure that the tracking number appears on the Amazon system before delivery. Amazon expects a VTR of less than 5%.
- Product ranking – you should aim for the best seller rank, ensuring your product is prominently displayed. This metric is updated hourly, so you can work on your listing and watch as it moves up the ranks.
Amazon Netherlands is a large and growing online market with the potential to take your business to new heights. Whether you’re starting a new business or expanding an existing Amazon seller’s business, the Netherlands could be your next frontier.
Use the five essential elements to establish and grow your Amazon Netherlands business.
Z.D. Babar
Connect @ LinkedIn
Co-Founder at Qontentify – HEO Content Optimization Platform 
Copywriter, SEO + HEO Expert and Content Strategist at B2B Platforms 
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