
Lost in Translation: Why Localization for Amazon Sellers Is a Global Headache
By Steven Pope Selling internationally on Amazon isn’t just a nice-to-have anymore—it’s where the money is. Global trade hit a record $33 trillion in 2024, growing by 3.7% or $1.2 trillion in a single year. And it’s not slowing down. The World Trade Organization’s Goods Trade Barometer ticked up to 102.8 in Q4 2024, signaling