Amazon Growth in 2026 Is Broken, And Most Sellers Still Don’t See Why
The uncomfortable truth about Amazon growth (2026) Amazon is not harder than before.It’s less forgiving. Yet most sellers, agencies, and even consultants are still operating as if it’s 2018: That model is now broken. In 2026, Amazon punishes fragmentation: The result?Brands that look busy but don’t actually scale. What’s failing sellers today is not competition.It’s