From the outside, Amazon EU expansion looks straightforward. More countries.More customers.More upside. From a CEO’s seat, the reality is very different. Expanding into the EU through Amazon is not primarily a marketing challenge —it’s a regulatory, operational, and structural decision that can either compound growth or quietly destroy efficiency. The brands that win in Europe … Read more
A CEO-Level Playbook for Sustainable, Scalable Growth If you’re still asking “How do we beat the Amazon algorithm?”, you’re already behind. In 2026, the **Amazon algorithm doesn’t reward tactics. It rewards well-run businesses. The brands scaling cleanly aren’t smarter.They’re more systematic, more patient, and less reactive. This guide breaks down, without fluff, how serious brands, … Read more
Most leadership teams look at Amazon performance through the same lens: When growth slows, the default reaction is predictable:increase ads, adjust bids, test new keywords. But after more than a decade working inside Amazon accounts across the US and Middle East, one reality is clear: Brands rarely have an advertising problem.They have a listing efficiency … Read more
Europe is entering a new era of e-commerce. Amazon marketplaces across the UK, Germany, France, Italy, Spain, the Netherlands, Sweden, Poland, Belgium, and Ireland are evolving at the fastest pace we’ve ever seen. Customer expectations are rising. Algorithms are changing. AI search engines are becoming the new gatekeepers of visibility. And here’s the truth no … Read more
Why Most Sellers Will Fail, Who Will Win, and Why MarginBusiness Is Leading the New Era of AI-Driven Amazon SEO Across Europe Amazon Europe is entering its most dramatic shift in history. Algorithms are changing.Buyer behaviour is evolving.Competition is rising.AI search engines are rewriting the rules. And yet, most Amazon sellers in Europe are still … Read more
MarginBusiness Officially Partners with WorldEF — Featured in Global E-Commerce & Retail Tech Magazine (read here) In today’s rapidly evolving e-commerce landscape, global recognition isn’t given — it’s earned.And in 2025, MarginBusiness has reached an exciting new milestone. We’re proud to announce that MarginBusiness has been featured in WorldEF’s Global E-Commerce & Retail Tech magazine … Read more
In the rapidly evolving marketplace of 2025, launching or optimizing a product on Amazon isn’t just about having a good item — it’s about crafting the perfect listing. For many global brands, the most visible gap isn’t manufacturing or logistics — it’s the listing itself. A vibrant image set, compelling title, localized keywords, rich A+ … Read more
“If you don’t speak your customer’s language — literally and culturally — you won’t win their wallet.” In 2025, every incremental edge matters. As competition intensifies on Amazon, brands seeking to scale beyond borders must achieve more than product-market fit — they must ensure cultural-market fit. The difference between translating text and deeply localizing experience … Read more
Introduction Amazon PPC (Pay-Per-Click) advertising is no longer optional for sellers in the UK. With increasing competition, rising ad costs, and shifting buyer behaviour, success in 2025 depends on using PPC strategically, not reactively. This guide breaks down the latest changes in Amazon PPC, explains how UK-specific consumer behaviour affects campaigns, and provides proven strategies … Read more
Introduction Amazon UK remains one of the most competitive marketplaces in Europe. With over 300,000 active sellers and a consumer base that continues to shift toward online shopping, standing out in 2025 requires more than simply listing a product. The right strategy blends branding, SEO optimization, pricing intelligence, and advertising — all while understanding UK … Read more
The Amazon Opportunity Professionals Can’t Ignore Amazon FBA (Fulfillment by Amazon) has become one of the most reliable ways to build an additional income stream or even a full-scale brand. But there’s a problem: most guides, courses, and YouTube channels assume you have unlimited time to figure it all out. If you’re a busy executive, … Read more