Top 20 Tips For Driving External Traffic To Your Amazon Listing
Growth Strategist at Sunken Stone
Table of Contents
If you don’t know why driving external traffic to Amazon listings is important, consider this. When people shop online, nearly 75 percent of them begin their search on Amazon.
But what about the other 25 percent? You could potentially reach even more customers by putting a stronger emphasis on external traffic sources.
In this article, we’ll show you how to drive external traffic to your Amazon listings using various tools. We’ll also discuss some of the best practices for increasing conversions from your listings.
Let’s start!
What Is Driving External Traffic?
Driving external traffic means sending visitors to an external site or service to get leads, sales, or customer information.
You can do this with social media marketing, SEO, email marketing, paid to advertise, etc.
Why Should I Drive External Traffic?
Driving external traffic is an effective way to boost your conversion rate.
It allows you to target specific keywords, which increases your chances of getting relevant results. In addition, it helps you to reduce the cost of acquiring new customers.
How Do I Get Started?
There are many ways to drive external traffic, but not all of them will work well for every business. The first step is to identify the right tool for your needs. Here are five options to consider:
- Social Media Marketing (SMM)
- Search Engine Optimization (SEO)
- Email Marketing
- Paid Advertising
- Link Building
Let’s look at each option in detail.
🚀 Social Media Marketing
This method involves creating content that shares valuable information and encourages readers to share it with others. When they do so, your posts appear in their feeds, making it easier for them to discover your brand.
You can use SMM to promote your product pages, blog posts, and landing pages.
🚀 Search Engine Optimization (SEM)
This technique focuses on improving your ranking in search engines such as Google and Bing. It includes optimizing your title tags, meta descriptions, and URLs.
🚀 Email Marketing
When someone signs up for your newsletter, you send them helpful information. These emails may include offers, discounts, promotions, and updates.
🚀 Paid Advertising
If you want to attract more attention, you can advertise your products or services on websites where people spend a lot of time browsing. Examples include Facebook, Twitter, Instagram, Pinterest, and YouTube.
🚀 Link Building
This strategy uses backlinks to improve your rankings. Backlinks are hyperlinks pointing to your website from another site. They make your site more visible because search engines recognize areas with lots of quality backlinks as being authoritative.
Let us now discuss how to optimize your listings for better rankings.
Optimize Your Listings: Which Listing Types Need Optimization?
Amazon has several different types of listings: product listings, store listings, and category listings. Each type has its benefits and drawbacks. But before you can focus on driving external traffic to Amazon listing, you must first optimize the pages you already own.
Let’s take a closer look at each one, before returning to the topic of driving external traffic to Amazon listings.
Product Listing
A product listing provides detailed information about your product. You can add images, videos, reviews, and other details.
Pros: Product listings have high click-through rates.
Cons: Product listings don’t allow you to customize your description.
Store Listing
A store listing lets shoppers find your products by searching for keywords. It also shows popular items similar to yours.
Pros: Store listings provide an excellent opportunity to get discovered.
Cons: Store listings don’t offer much flexibility when customizing your description.
Category Listing
A category listing displays only products related to a particular keyword. Creating a category listing is helpful if you sell multiple categories of products.
Pros: Category listings help you reach potential buyers who might be interested in your products.
Cons: Category listings aren’t very customizable.
So what should you choose?
However, a category listing could be ideal if you specialize in a specific niche.
Now that you know about the types of listings you can drive traffic to, let’s discuss how to get the traffic flowing.
The best way to decide is to think about the kind of customers you want to target. If you sell a wide variety of products, a store listing will probably work better than a category listing.
Top 20 Tips For Driving External Traffic To Amazon
Once you’ve decided which type of listing is most effective for your business, follow these top 20 tips for driving external traffic to your product.
🚀 1. Optimize Your Listings With Keywords
Amazon favors listings that attract external traffic as long as the traffic converts into sales.
If you’re selling products or services online, an Amazon listing could be a great way to get more people to see your product or service.
To increase the chances of getting clicks, use keywords that match the kinds of things people would search for when they’re looking for your product.
For example, if you sell dog food, you might use keywords like “best dog foods” or “dog treats.”
Amazon offers a keyword tool to help pinpoint the most effective keywords for your product.
You enter a few words describing your products. The tool generates a list of keywords based on those words. Then you see how many searches there are per month for each keyword.
If you see that many people are searching for your product using a specific keyword, then you know it’s a good fit.
You can use keywords in the title, description, and body.
🚀 2. Create A Compelling Title
The title of an Amazon Product is the essential element in the conversion funnel. It’s what people see first when they visit your listing, and it can make or break your sales.
When someone visits your listing, they usually scan through it quickly. The buyer looks at the title first because it appears right above the description box.
It’s easy to lose attention after reading a couple of sentences. So, it would be best if you grabbed their attention with something eye-catching.
Here are some ways to do this:
- Use bold text – Bold text grabs attention and makes it easier to read.
- Add bullet points – Bullet points are short lists of items that can draw attention to critical features of your product.
- Include images – Images are one of the most powerful tools for grabbing attention. They also add credibility to your listing.
🚀 3. Amazon Sponsored Display Ads
The Amazon Sponsored Products program is a great way to get your product in front of customers on the world’s largest e-commerce website. The program offers you a variety of ways to advertise.
You can find sponsored products ads on the right side of the page. They appear above the featured products and below other supported products. You can also display your ads within the text of your product pages.
🚀 4. Use Email Marketing
Email marketing has been around for decades. It’s still one of the best ways to communicate with your existing customers and prospects. Email marketing is so powerful that it effectively drives traffic to websites.
When you send emails to your contacts, make sure that you include links to your product pages so that visitors can learn more about your product.
You can also send out a weekly email newsletter with the week’s best deals. The more you communicate with your customers, the more loyal they will become.
🚀 5. Create A Video About Your Product
Videos have become increasingly popular over the past several years. People watch videos on YouTube, Facebook, and other sites.
Videos are a great way to explain your product to prospective buyers. Since people spend more time watching videos than reading articles, they’re a great way to drive traffic to your product they buy it.
🚀 6. Write An In-Depth Review
Writing reviews is another great way to generate interest in your product Reviews are a great way to tell others about your experience with a particular product.
Reviews are constructive when trying to convince someone to buy your product.
Ask your customers to leave feedback after their purchase This shows your customers that you care about their experience.
🚀 7. Add Images Of Your Product
Images are an essential part of your product. They help describe it, make people want to buy it, and help you sell it.
So if you’re not using images in your eCommerce store, you are not fully connecting with your client.
Images are an essential part of any online presence. When making a purchase decision, the customer wants to see what your product looks like before deciding whether to buy it.
🚀 8. Include Links To Other Websites
Links are a great way to direct traffic from one site to another. For example, if you sell t-shirts, you could link to your website from the shirts’ product pages.
Linking to other pages helps you increase your sales because people who click through these links may buy something else from your store.
🚀 9. Promote Your Product On Social Media
Facebook is the largest and most popular social network globally, with over 1 billion users. It’s a great place to connect with people interested in your products or services.
Twitter is another prevalent social media platform that allows you to communicate with other people about your business, products, or services.
The key here is to find one or two social networks that your target audience uses regularly and build relationships on those platforms.
These social media platforms let you share content with your followers and give you access to millions of potential customers.
You can use them to promote your product by sharing links to your product pages.
And finally, there are many more platforms out there where you can reach potential customers. These include Instagram, Pinterest, LinkedIn, YouTube, Google+, and even Snapchat.
🚀 10. Only Target Relevant Listings
This is perhaps the most important thing aside from the product itself.
You want the increase in traffic to be as high quality as possible to increase conversions.
Therefore, you need to identify your target audience and advertise on relevant competitors’ listings.
🚀 11. Measure Your Results
If you don’t measure the results of your ad campaigns, you won’t know which ones worked and which didn’t.
The only way to find out is to track conversions. Make sure you set up conversion tracking for your ads.
Once you do, you’ll see precisely how many clicks each campaign generated and how much money was spent on each campaign.
In addition, you’ll be able to see how many of those clicks resulted in purchases.
🚀 12. Increase Click-Through Rates (CTR)
To increase CTR, make sure you have compelling headlines and descriptions.
Make sure the call to action button at the bottom of the page is clear and easy to spot.
And finally, make sure your ads appear above other competing ads.
🚀 13. Decrease Cost Per Acquisition (CPA)
It’s essential to keep your costs down to continue spending money on advertising.
However, instead of making your ads more eye-catching, you focus on reducing the cost per acquisition.
When you decrease CPA, this means you pay less per acquisition.
However, this doesn’t mean you should lower your prices; Instead, focus on increasing your conversion rate.
🚀 14. Use Negative Keywords
A negative keyword is a search term you add to your AdWords account.
The system will ignore these words when it comes to showing ads for those terms, so they can help you avoid wasting money on irrelevant ad campaigns.
Negative keywords let you exclude specific terms from appearing in your ads.
When someone searches for a specific term, your ads will still appear, but they won’t be shown when someone uses that keyword.
By doing this, you can save money without sacrificing traffic.
🚀 15. Set A Budget
Setting a budget allows you to track how much you’ve spent and how much you’ve earned.
It’s also useful when you start advertising with Google Ads because it lets you know how much you spend every month.
🚀 16. Set Up Email Campaigns
An email campaign allows you to communicate directly with your prospects and will enable you to create personalized messages.
A strong email campaign can boost your sales dramatically if done right.
🚀 17. Get Listed On Other Sites
Getting listed on other sites can help boost your SEO.
For example, if you sell shoes, getting listed on shoe review websites like Zappos or Amazon can help you get more exposure.
Make sure you optimize your website for search engines like Google and Bing.
If your site doesn’t show up in the search results of popular search engines, then there is no way that potential customers will find you.
Start with Google. Google ads are attractive for Amazon Sellers because the account structuring is very similar to Amazon PPC.
You can use the same keyword research and find a community of new customers overnight simply by using the right keywords in your title tags, meta description, and URL.
🚀 18. Start A Blog
Having an authority blog is also a great way to get valuable product and customer data before selling your products.
This external source will drive free traffic and get organic visitors. Also, having a blog means you can build trust among your customers.
Blogs are a great way to build authority and increase your visibility. Your blog posts can include detailed product specifications, customer testimonials, and even video tutorials.
🚀 19. Join Amazon Associates Program
Amazon Associates allows you to earn money by referring customers to Amazon. The program pays you based on the products you refer to Amazon.
To join the Amazon Associates Program, you must first register. Then, you need to create a unique affiliate link that includes your referral ID.
An affiliate link is a unique URL that points to a particular product. When people click on your affiliate link, they’ll go straight to the product page.
You can use these links anywhere online. For example, you could put them on your website or email signature.
If they buy something within 24 hours of clicking through your link, you’ll receive a commission from Amazon.
🚀 20. Tell Your Story
Customers love hearing stories about other people who have used your products. Write a short story about someone who has used your product and share it with your social media followers.
Does Your Brand Have What It Takes For Amazon Success?
Take the Sunken Stone success quiz and see how you measure up to the competition. It’s quick and easy, but it accurately predicts whether or not your brand has what it takes to succeed on Amazon today.
Don’t waste another minute wondering if your brand has what it takes—click the image below to take the success quiz. If it turns out that your brand isn’t going to succeed, we’ll explain several steps to take so that you prepare for Amazon seller success!
In conclusion, there are many ways to get people to visit your product pages. External traffic sources such as Facebook, Google, YouTube, etc., are vital when selling products on Amazon.
Email marketing, blogging, and affiliate programs are just as important Each one brings in a different type of traffic.
You should also always remember that Amazon is an e-commerce platform where consumers go to buy things. It doesn’t matter if you sell books or electronics—you need to ensure that your product page looks good and sells well.
Presentation is critical, and using the right keywords will help you gain a competitive advantage over the competition.
If you follow the above tips, you’ll improve rankings and gain more customers within no time at all. So what are you waiting for? Try these 20 ideas today and see how easy it is to grow your Amazon business.
FAQs
- Document your goals & KPIs.
- Map the influencer landscape properly.
- Build an influencer strategy for the content promotions.
- Now find and research relevant influencers.
- Nurture relationships with them before the ask.
- Start early.
Influencer marketing works because it uses tactics like word-of-mouth marketing and social proof, which are now critical aspects of any successful marketing strategy. Customers trust their peers, friends, and people they admire more than the companies selling the products and services they buy and use.
The top social influencer platforms are:
- Facebook.
- Twitter.
- YouTube.
- Instagram.
The purpose of influencer marketing is to leverage an individual’s influence and power to promote a brand. When an influential person endorses a brand, their fans are likely to take note and put some trust in it.
We can pay influencers through the following means:
- Gifting or rewards.
- Camped event or trip.
- Store credit or rebating.
About the Author
Robert Runyon
Connect @ LinkedIn
📢 I help 7/8-figure eCommerce brands scale their profits on and off Amazon without the headaches or frustrations of hiring 💪
