How To Get The Amazon Choice’s Badge
The Amazon Choice banner has been gracing deserving products for the last five years.
So, the time has come to discuss how, as a third-party seller.
Can you become Amazon’s choice?…
We’ve put together the qualifying criteria and some tips and tools to help your product listing to bag the badge.
If you understand the factors that influence the award of the Amazon Choice badge, you can set yourself up to make the best of the opportunities. And Amazon Choice definitely offers worthwhile benefits…
Understand Amazon Choice
Amazon rewards listings that best fit the search criteria made by potential buyers. The best fit is determined by the algorithms present in the system. The result of the best search match is a classification of the listing as Amazon Choice.
Amazon Choice is displayed in prominent orange and white across a black banner. It appears on the featured listing carousel of some search result pages.
For buyers, the Amazon Choice badge serves as a signal to buyers that the listing has Amazon approval. When buyers use featured sorting on any Amazon site, they will see sponsored ads. They will then see the Sponsored Choice product listings.
The Amazon app also carries the Choice badge. The badge is shown under Sponsored listing, on Featured search results, and non-featured listings. The badge will quickly disappear in an out-of-stock situation stock.
The product detail page also carries the banner. This reminds buyers of the Amazon endorsement even when they look for more information about the product or compare the product with a competing brand. And it may surprise you to what extent the badge may influence the buyer’s decision.
Amazon’s Choice designed for Alexa
The Amazon’s Choice badge was launched in 2015. It was intended as an aid that would allow Alexa to buy from Amazon on behalf of her owner. The badge would allow Alexa to make more than just repeat purchases. With this innovation, she’d be able to buy new things too.
Alexa helps buyers to choose the most suitable products by recommending items that other customers often buy and enjoy. If you’ve never bought the product, Alexa will often suggest an item that bears the Amazon Choice banner.
Alexa will learn what product you prefer from the brands and products that you choose when shopping on Amazon.
She will choose the Amazon Choice product only if you have never bought that product from Amazon before or if the product that you previously bought is no longer a Prime offer.
Amazon lists new products all the time, so Alexa frequently chooses products bearing the Amazon Choice badge. If you’re happy to deliver on the Amazon free return policy on non-digital Alexa Voice purchases, you should aim to earn the badge. It is particularly important if you sell non-essential or recently listed items.
According to the statistics, by 2025,.. 75% of households will own smart speakers, and many will likely use Alexa. Experts expect voice shopping to keep growing.
And Alexa is not the only reason that you should aim at getting the Amazon choice accolade. Gift Finder and other holiday guides also use this banner to make their selections.
So, why not put the banner to work on enhancing your holiday sales as well?
What you should know about Amazon Choice
- Amazon Choice is keyword dependent – Amazon may return the same product for several key phrases, but the product will not always be the Amazon Choice for that phrase.
- The Amazon Choice badge, unlike the Best Seller’s badge, does not require large sales volumes or fast-moving sales. You should, however, make every effort to attract new Prime buyers to your product listings. These buyers trust the Amazon endorsement, and many don’t have time to browse and compare products and pricing.
- Amazon Choice is only offered for Prime-eligible products where stock is available. Just one The FBA unit could be the decider between whether you keep the badge or not.
How to Qualify for the Amazon Choice Badge
Amazon’s criteria for Amazon Choice eligibility are not that clear. The fact that the award is conferred on a product listing and not the seller makes it even more difficult to predict just how your product can qualify as you can’t link award eligibility to your seller’s performance.
There are seven factors that definitely factor into the eligibility criteria. They are:
- Inventory levels
- Ship availability
- Traffic and sales
- Competitive pricing
- Good product reviews
- Low returns
How to Win the Amazon Choice Badge
Keep Your Keywords Relevant
Every element of your product description including the title and bullet points must be easy to read. All must contain relevant keywords. You can also use backend keywords. These are keywords that users aren’t aware of. Include these by selecting the Keywords option from the Edit Product screen in Seller Central. Then enter all relevant words with a single space between each.
In selecting the keywords ensure that there are no duplicates, brand names, or ASINs. Don’t use stop words such as e.g., by, an. Make sure that all the words are spelled correctly unless you know that a particular keyword is frequently misspelled. Buyers like brief descriptions so don’t stuff the descriptions with keywords. It is counterproductive.
Listing Optimization
Competition on Amazon is intense so you want to do everything that you can to ensure that you attract traffic and make a good impression so that visitors are tempted to buy your product. Make sure that your images are appealing and the information about your product complies with the Amazon listing rules. The description must aptly and simply describe your product.
Make Sure Your Prices are Competitive
To make money and remain competitive it is essential to understand the costs and the prices that the competition sells for. Find real-time prices on the internet before you consider changes to your online pricing.
Advertise for Enhanced Visibility
Amazon offers sellers many ways to advertise. Sponsored Product campaigns are favoured by third-party sellers, who make offers on high-speed keywords. To use these adverts, you must own the Buy Box.
Enhance Organic Sales
Enhancing your organic sales on Amazon is not that difficult. Aside from advertising and making use of coupons and discounts, there are plenty of ways to increase your sales. You could try winning the Buy Box regularly or improve your product ratings.
Make Sure You Have Stock
Amazon will react to reduced stock levels by passing the Amazon Choice banner to other product listings. If you can keep abreast of the stock levels of competitor’s products, you can keep strategic stockpiles of Prime-eligible stock. When you see competitor stock levels coming depleting you could win the badge from that product by offering stock at a time when the current badge holder has none.
Buyers who use Alexa to shop will make a beeline for the Prime offer while others may choose instead MFN offers. You only need one FBA product in stock to mark the availability check box needed for badge eligibility.
In conclusion
It is difficult to calculate the advantages of the Amazon Choice badge because it quickly passes from one product to another. Sellers must, however, never underestimate the value of Amazon’s Choice badge.
Do you want your listings to remain relevant?
Keep updating them! With Amazon’s ever-changing algorithm, yesterday’s best practices on images and keywords may not work today.
Never have a “Set it and Forget it.” strategy. Our Amazon experts will monitor, tweak, and improve your listings, so you can focus on creating quality products and scaling your business.
