How to Make Great Amazon Product Videos in the EU Market Places
If you’re not yet using Amazon Product Videos, you’re losing out on a great opportunity to reduce your PPC costs while at the same time increasing sales and conversions.
The Amazon market is a crowded place with plenty of competition but not a lot of sellers know that video ads are actually available in Europe.
- Boost visitors’ confidence in your product
- Increase organic traffic from search engines
- Enhance sales
- Increase the amount of time that visitors spend on your listing
In the EU market places, video ads convert like crazy! And if like us, you localise the content (caption or sound) you can increase your sales by 50% minimum.
Keep your customers entertained
Video is the perfect way to tell potential customers why your product is so much better than competing products on the market. Using video, you can entertain your customers and show them how much fun your product is.
Video gives you a chance to convince your customers that your product will enhance their lives.
When customers buy online, they don’t get the real-life experience of touching and feeling the product, but you can bring your product right into their homes when you put the experience on video.
When customers see your product in use, they get a feel for how the product works so they will have a lot more confidence in your product and they’re more likely to buy it.
You must show customers why they need your product. if you can raise some real emotions during the video, you’ll have them sold.
Essential elements of a persuasive video
As with all other content on your website and listings, your video must stand out from the offerings of your competition if it is to attract the attention you seek.
The more you entertain and engage your audience the more views you will accomplish and the more likely they are to remember your product.
If visitors remember your product, they are more likely to buy. If they share your video, you gain additional followers.
Here are some important factors that should help to attract and convert Amazon buyers:
Target market
Know your target market and show a video of them using your product. So, if your demographic is working moms, show them in the video.
Setting the scene
Film in scenic locations and use props that enhance your setting. If, for example, you are selling kitchen appliances, show your target demographic using the appliance in a bright and airy kitchen.
Sound choice
Choose appropriate background music. If you are selling garden furniture, you’ll want something peaceful and laidback that might include birdsong. On the other hand, you’ll need, something a lot more energetic is required for a video on gym equipment.
Text and graphics
Don’t assume that your audience will know exactly what you are trying to convey. It helps to add text so that you take the thought process out of the equation.
As you look at each of the scenes on your video consider what your audience feels and thinks. This will help you to decide whether or not you need text.
If, for example, you were selling a food processor and you show the user dismantling it, you can put text beneath it that says; “easy to dismantle for washing and storage”.
And don’t lose the chance to bite your competitors, use native copywriters and translators for your copy!
Storyboard your video plan
Before you start to make your video, you need a detailed plan. Consider all the scenes that you want in your video along with the location, text and music. Without a plan you are bound to fail or, at the very least, you’ll be making it up as you go along.
Using Product Video
There are several ways that you can show your product using Amazon’s Product Video.
- Put it in your product listing – this way it appears as the seventh image and has a play button (now available in EU market places)
- Include a video in your Brand Store Front
- Use your video on your ads
- Put it on your social media landing pages.
Sponsored Brand Video Ads
If you have Amazon Brand Registry you can use Sponsored Brand Video Ads, long considered one of the best ways to drive traffic to your Amazon listings.
The cost per click CPC is usually less than a dollar even in the highest category listings.
The video ads auto-play as the customers scroll down the page making them a particularly useful tool for increasing sales of your products.
It is, of course, essential that the first few seconds of your ad grabs the attention of your audience so that they watch to the end.
If you’re not using video to sell your product, you’re losing out on an invaluable opportunity to grow your sales and profits.
Help potential customers to make the right choices by showing them how your product can enhance their lifestyles.
>>>PRO TIP: Hire the professionals
Your video is an essential part of your marketing plan. It must be professionally finished.
Why would you attempt to showcase your product in an amateur video? Get professional help when making and editing your video.
We are here to help!
See some examples of our last videos here:
