Top Sellers on Amazon in 2022
Find the products that sell and grow your Amazon Europe business
Table of Contents
Amazon is a competitive marketplace so If you’re looking to grow your Amazon listings in 2022 it’ll help if you know what’s selling. In this article, we will…
🚀 Identify Amazon top sellers for 2022
🚀 Show you how to find the top sellers
🚀 Offer advice on how to maximize profits through optimized listings
1- What’s selling on Amazon?
Covid-19 has changed the way we shop. It has also changed, to some extent, what people are buying.
Since 2020, people have spent more time at home than ever before. Many people work from home and some avoid public places like salons and fitness centres.
People have become very aware of the need to stay fit and healthy. They seek home entertainment and many may have taken up hobbies like cooking and baking that they can safely do at home. These trends will affect what sells in Amazon during 2022.
Below is a list of some of the fastest-selling items on Amazon right now.
- Fitness items such as yoga mats, exercise bands, and health and fitness trackers
- Electronic equipment and games
- Boardgames and books
- Cosmetics and hair care products
- Cameras and accessories
- Home and kitchen
- Shoes and clothing
2- Amazon’s best sellers list
The Amazon Best Sellers has trends and rankings by category. This information is updated hourly, so it is a good place to start your search for new ideas and complementary products.
A word of caution: Use the best sellers list with care since products that make it to the top of this list are generally very competitive.
You should also ensure that the products haven’t reached their peak. You could buy the stock at just the wrong time if it has started trending downwards. It is also important to understand the product costs and margins.
Highly competitive markets not only have smaller margins, you may also incur higher advertising costs to move your product. It pays to find a niche market that isn’t as competitive.
To earn higher margins, you have to differentiate your product from that of the competition. This is much easier in a niche market.
Consider selling products with slight variations on the current best-sellers to experiment with change. The “frequently bought together” and “customers also bought” offer valuable insights into customer behaviour.
3- Tips on how to find Amazon products to grow your business
Here are some tips on how to make the best of the Amazon best-seller lists…
- Avoid seasonal products
- Get an all-around appreciation of the sales trends by looking not just at the current position but at historical sales as well.
- Look for items that enjoy ongoing steady sales. It doesn’t have to be the fastest-selling item on Amazon but it does help if sales are predictable.
- Niche products work well as there is less competition and they may earn better margins
- Take account of the shipping and storage costs. This is particularly important when the goods are bulky or fragile.
- Use product reviews to understand how well a product is doing and how long it has been selling for.
- Test product samples before you commit to buying
- Evaluate the weight and fragility of the packaging as well as distribution costs.
- Consider the costs and effectiveness of using Fulfilment by Amazon or FBA.
4- Optimizing your listing on Amazon Europe
It doesn’t matter how carefully you choose your product. If your listing doesn’t show up when buyers are looking for a product like yours, you won’t sell anything. To show up on Amazon, you must optimize your listing.
This means finding the keywords and phrases that people use to hunt for products like yours. If you are present in more than one country, localize all your listings in the language and according to the culture of the country in which you list.
This is where We, at Margin…
Can help to grow your business across Amazon Europe. We employ a group of native speakers who understand the culture and colloquialisms in countries across Europe.
For years, they have translated Amazon listings into their native tongue. They are also trained in Amazon keyword searches so they are fully equipped to take your products to the top of the Amazon ranks.
5- Stay true to your brand
Looking for a new product on the Amazon best-seller lists could give your business a shot in the arm?…
We’re not suggesting that you should change your selling strategy and immediately start selling items that don’t speak to your brand. Still, it does help to know just what is selling on Amazon, since you may find an overlap between the best-sellers and your brand line-up.
It is essential to take all market circumstances into account before you locate a supplier and start buying new products.
- Know the competition.
- Identify the target market and understand market circumstances.
- Always take account of your business circumstances before you make any major changes in your Amazon selling strategies.
>>> Once you have decided to list new products, let us help you to make a success of your listings with quality translations and keyword searches.
