Track Off-Amazon Campaigns using Amazon Attribution
Heard of Amazon Attribution??…
It’s a free Amazon advertising tool that any brand registered. Amazon seller is free to use to measure their external advertising performance.
Amazon Attribution gives sellers a full view of the performance of their advertisements that runs on other media. As a subscriber, you’ll receive full analytics covering all your advertising efforts.
Use it to measure the effect of the adverts and your return on advertising investment in search, social and video media, display, and email marketing.
The information offers helpful insights into the actions of your customers, so that you can understand how they research, discover and buy your product on Amazon.
In this article,… you’ll find out how Amazon Attribution works
and why…
you should use it to run external advertising campaigns for the product on your Amazon listings. You will also learn how to set up the tracking tags.
How does Amazon Attribution Work?
If you’re a user of Sponsored Ads or Sponsored Brands, you know the importance of regularly inspecting your ad campaigns to ensure that they are working well and earning you money.
You probably use the information to make important decisions on your budget, bids and keywords. Amazon offers you just a partial view of your marketing efforts if you are present on other media, since you can’t see the metrics for the other media.
Unless you have the performance data for the advertising campaigns that you run on Facebook, Google Ads, or other platforms you will have no idea of how well your campaigns perform. You could be spending money on underperforming channels without realizing it.
This is no longer necessary.
With Amazon Attribution you can…
Measure Performance
Before Attribution became available sellers advertising on Amazon and on other channels could allocate the sales made through advertising on Amazon PPC sponsored ads. The origin of any other sales would remain a mystery.
Amazon Attribution allows you to correctly attribute all sales to the correct channels. It also shows the online paths that your customers took before buying your product.
This means that you stay abreast of which of the advertising channels work best in attracting and converting traffic.
Enhance Your Return on Advertising Investment
Amazon Attribution offers you information which you can use to understand your campaign efficiency. When you see the full picture, you can make informed decisions on what external ad campaigns work and which should be shut down.
This Amazon tool can help you to identify which campaigns offer the best return on advertising expenditure.
The savings made from shutting down under performing campaigns could boost other more effective advertising.
Learning from the Here and Now
Amazon Attribution offers you all the tools you need to understand the path that your customer takes to conversion.
These include:
- Click through rate
- Detail page views
- Impressions
- Number of purchases from each channel
- Add to carts
- Total sales
Use this information to appreciate the images and messages which get the best response from your customers. Apply this knowledge to future campaigns so that you develop the marketing style that suits your product mix.
You can download all of the reports on Amazon Attribution for analysis and allow for fully optimized ads across all external sources.
Drive External Traffic to Your Amazon Listings
So, how do you benefit from using external advertising channels to drive traffic to your Amazon listings?…
One of the biggest advantages of advertising on other media is that the buyers come directly from your ad to your Amazon listing, so you’re not competing against all the other sellers on Amazon.
This means that you are not fully reliant on sponsored ads in the Amazon search results.
Amazon becomes increasingly more competitive as more sellers list and with it the costs of sponsored ads rise.
As a result, businesses have started to contemplate alternative routes to bring traffic to their storefronts.
Using external funnels allows you to find customers in places other than Amazon rather than depending on the customers to find you on their own. Once you have fully optimized your listings and they are converting well, it really is time to advertise in other media.
Apart from improving your sales, there are other advantages to advertising on media outside Amazon. These include
🚀 Enhancing your rank – Amazon uses the A9 algorithm to rank products in the search results. The key driver of this ranking is the product sales rate. This means that the more you sell, the higher you rank. Once, you have achieved a good conversion rate on Amazon, the best way to increase traffic to your Amazon listing is through advertising in other media.
🚀 Boosting your keyword ranking – Amazon will reward you with an improved organic keyword ranking, if the additional traffic that you bring to Amazon is converting to sales.
Setting up Amazon Attribution
Amazon Attribution is still a beta program. Only professional third-party sellers that are brand registered can enlist at this stage. If you qualify you can register at Seller Central.
Once you have set up your account, you can load all the products that you would like to track using the program.
Sign Up Today
Take the guesswork out of advertising. Understand exactly what your customers want and how to get them buying by signing up with Amazon Attribution.
The conversion metrics will enable optimization of your advertising expenditure and help you to grow your sales. Brand registered sellers from the European and North American Amazon markets get the service absolutely free.
What are you waiting for?…
