Amazon Christmas Sellers Strategy: 17 Tips To 5x Your Sales in 2022
Content Strategist at MarginBusiness
Table of Contents
Christmas is a busy time for Amazon Sellers as buyers search for gifts, seasonal decorations and treats. No seller wants to miss out on the busiest shopping season on the calendar. Still, unless you start working on your Amazon seller’s strategy early, you won’t optimize your sales.
Over the Christmas season, Amazon sellers have an opportunity to find new customers and grow their business for the year ahead.
With this in mind, we’ve put together 17 Amazon Christmas selling tips to help you make the most of the increased sales volumes over the season.
Amazon Christmas Selling Tips
🚀 Start from Amazon Seller Central
Start off your Amazon seller Christmas strategy with a visit to Amazon Seller Central. Brush up on Amazon’s holiday returns policies and find out whether anything has changed since last season.
It’s worth knowing what the rules are ahead of time. You don’t want any Amazon problems right in the middle of the holiday season.
🚀 Optimize Your Storefront for a Colourful Christmas
The best way to attract buyers at this time of year, is to lure them with a festive storefront containing optimized images of your products’ best features. Use high-definition images and make use of the full allowable image quota. Ensure a white background for a clear and uncluttered appearance.
🚀 Implement A Competitive Pricing Strategy
Consumers will watch their budgets this Christmas. It hasn’t been an easy year and inflation has affected all of us.
The price of your products affects your Amazon ranking so they must be competitively priced. To succeed on Amazon, you need a coherent pricing strategy.
Do your research. Find out how similar products are priced. Then, decide on which products can compete well and still bring in a decent profit. You can’t price yourself out of the market, but it’s also important to make the margins you need.
Still, offering a good deal could persuade shoppers to buy items they hadn’t intended to and convert them to your brand.
🚀 Leverage Amazon Brand Registry Marketing Tools
The Amazon Brand Registry contains tools that can help you to protect your product and brand. The tools allow registered sellers to search for any brand infringements and report problems that they find. These marketing tools allow you to protect your brand from counterfeits and other brand violations.
Amazon Brand Registry helps you to build brand loyalty by exposing unprincipled sellers and keeping them honest.
🚀 SEO Optimize Amazon Content with Holiday-Related Keywords
Amazon content including the title, description, and images will need some attention this holiday season.
Make sure that you include holiday-related words to optimize search results. This is the time to maximize sales rather than to build your brand.
Make sure that your listings are informative, engaging, and easy to read. Your listings should showcase your unique selling points.
Images play an essential role in online selling. Make sure that your images are clear and unambiguous. Five to eight top-quality images should offer your potential buyers insight into how your product will fill a need.
🚀 Plan for Amazon Holiday Returns & Refunds
As more people turn to online stores for their Christmas shopping, Amazon sellers must deal with more returns and refunds. Expect an influx of unwanted gifts after Christmas. Make sure that your returns processes won’t buckle under the added strain.
If you’re not using Fulfilment by Amazon, check that your third-party logistics partners are up to the task.
Amazon refunds customers with Amazon credits that they can use for buying from any Amazon seller.
This is a good time to run your retargeting campaigns as consumers returning goods will look for replacements. Careful retargeting could ensure that your products are the first to come to mind when buyers want to spend their Amazon credits.
🚀 Target Historical Shopping Trends
Understand seasonal shopping trends. Google trends will give you a feel for the most popular buys this Christmas season. Amazon sellers who use this information will benefit from increased sales.
Analyse your customers’ shopping trends over the last Christmas season. Use this information to make decisions on the best days to offer deals and discounts.
You can also leverage Google trends to plan your post-Christmas sales.
🚀 Target Gift Card Shoppers
Gift cards are becoming increasingly popular. According to a Statista article, up to 75% of shoppers plan to buy gift cards this season. Your post-season campaigns should aim to attract gift card shoppers. Offer gift card discounts, to incentivise gift card shoppers to buy your products.
🚀 Optimize Listing for Mobile Users
In 2022, mobile shopping is the norm with an estimated 43% of Christmas sales happening on mobile. Make sure that your product listings look as good on mobile devices as they do on a computer screen.
It is essential that your listing title is clear and understandable. Amazon allows sellers to include 250 characters in the title. However, 80 characters are best for mobile clarity. Any additional characters will be condensed and not visible on mobile. Make sure to use relevant keywords at the start of the title.
🚀 Amazon A+ Content is The Key Now
Use Amazon A+ content to attract the attention of buyers using exciting multi-media tools to bring your products to life. Over the Christmas season, Amazon sellers who use A+ content can offer their buyers compelling content, including images and charts. The added functionality will help to convert visitors to your listings. A+ content is also a great aid in improving Sponsored Ads.
Use A+ content to tell the story of your brand, identify your unique selling points and highlight your product features.
🚀 Offer Free Shipping and Returns
If you sell small, portable items like books, jewellery, or perfumes offering free shipping and returns could be a game-changer. Online shopping is very competitive at this time and buyers will look for bargains. Customers seeking maximum benefits at the lowest cost will appreciate the savings they can make on delivery charges. Free delivery could convince them to buy your product rather than the competing product.
🚀 Offer Special Christmas Coupons and Deals
Christmas is a time of giving, so why not get into the spirit of things and offer holiday coupons and deals?
Don’t forget to factor in the $0.60 Amazon redemption fee for discount coupons when you do your budget.
🚀 Bundle Christmas Gifts Together at Reduced Prices
Bundling Christmas gifts together will help you to sell more products. Offer gift bundles of two or three items at reduced prices and make the best of customers who have already found your listing.
Bundling is also a good strategy for reducing stocks of slow-moving items.
🚀 The Best Time to Run Holiday Specific Short-Term PPC Campaigns
Sales of holiday products are seasonal. It follows that your PPC campaigns should also follow seasons. Think about the keywords that are likely to trend over the holiday season and run short holiday PPC campaigns targeting buyers who make seasonal purchases.
🚀 Promote Christmas Related Products with High PPC Bids
Over Christmas, the bids for keywords will go up as more sellers take action to maximise sales and optimise profits. Consider using dynamic up and down bidding and keep your bid prices competitive.
When you use dynamic bids, Amazon can boost your bids by up to 100%. You can change your settings Campaign Settings in Seller Central.
🚀 Don’t Spare the Cross Sells, Up Sells & Down Sells
Arrange your listings to make the best use of cross sells, up sells and down sells. They work as follows
- Cross sells – place two different products that complement each other close together to encourage buyers to add both to their cart. Items such as shoes and bags or headphones and MP3 players spring to mind as perfect cross-sells.
- Up sell – show the buyer the additional features on a more upmarket version of the product that they are looking at. You could convince them that the extra features are worth the extra money.
- Down selling – down selling entails dropping the product price rather than losing the customer. Embark on this strategy with caution as your profits will suffer.
🚀 Fully Leverage Social Media This Social Season
If you’re not using social media to promote your product, you’re losing out on sales. Post your Christmas deals on all the most popular platforms and broaden your appeal.
Over Christmas, Amazon sellers should use social media to target specific customer groups. Social media offers you the chance to communicate directly with potential customers to understand what they plan on buying this Christmas season.
Christmas comes but once a year. Make the most of this opportunity to maximise sales and grow your customer base not just before Christmas but also with the post-Christmas sales.
Amazon Christmas selling tips include making the most of seasonal sales after careful analysis of trends and patterns. You’ll also have to optimize your listings and make some tough decisions on discounts and costs. Still, your Amazon seller’s Christmas strategy could set you up for greater success in the new year.
FAQs
There’s a lot to do before the holidays roll in. Your listing and websites should be optimised. Prepare your PPC campaign and optimise your ads. Don’t forget the power of social media. Use it to communicate directly with your audience.
The competition during the holiday season is stiff. For Amazon sellers Christmas can be a bonanza of additional sales. You have to understand your target market if hope to increase your sales. Find out what your customers are looking for and then create a product that fills the need at a price they’re willing to pay.
Christmas season Amazon sellers include the following, toys and games, electronics, photographic equipment and pet accessories.
This Christmas season Amazon sellers can expect to sell gift vouchers, clothing and games and toys. Many buyers plan to spend on essential items and functional gifts.
About the Author
Z.D. Babar
Connect @ LinkedIn
Co-Founder at Qontentify – HEO Content Optimization Platform 
Copywriter, SEO + HEO Expert and Content Strategist at B2B Platforms 
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