Amazon Black Friday Selling 2022: 15 Tips To Boost Sales Up to 112%
Content Strategist at MarginBusiness
Table of Contents
Black Friday Amazon sellers wanting to boost their sales will make the most of the busiest selling days of the year – Black Friday and Cyber Monday.
This is the best time to find new customers and grow your business by thrilling buyers with your product and customer service excellence.
We offer some tips on Amazon Black Friday selling – how to attract customers and retain them to boost your business.
Does Amazon do Black Friday?
Of course, Amazon does Black Friday. It’s one of the biggest sales events on the Amazon calendar. This is followed by Cyber Monday on the last November Monday.
Amazon calls the Black Friday season an event because the world’s biggest retailer offers specials throughout November and into December. Successful Black Friday Amazon sellers plan for these sales well ahead of time.
“The 48-hour sale starts on the last Friday of November.
Amazon Black Friday Eligibility Criteria
Amazon sets a number of criteria for sellers who want to take part in the Black Friday buying frenzy. This is what you need to offer Amazon Black Friday selling deals
- The sale products must be eligible for Prime Shipping
- You must offer deals with discounts of at least 20% less than non-promotional products
- The deal products must have a rating of at least 3.5 stars or no rating
The sale price must be lower than the ASIN price over the last 30 days
🚀 Tip 1. Start Planning Early: Get Approval on Time
Amazon Black Friday selling runs through November and even into December but you must have Amazon approval.
Plan ahead and make sure that you’re ready to take advantage of the Amazon Black Friday sales rush.
🚀 Tip 2. Capitalize on Consumer Trends
Find out what’s trending this year. Are consumer tastes changing? What new products are gaining ground?
Use industry and news sources to find out how you can capitalize on growing trends and avoid stocking up on end-of-lifecycle products.
🚀 Tip 3. Make Black Friday Deals Throughout November
Why not make the most of the holiday season?
Don’t wait until Black Friday to attract new customers to your Amazon listings. Consider ways to move stock throughout November.
Buyers will be on the lookout for a good deal from the beginning of the month. They will continue to look for bargains well after the Black Friday sales dust has settled.
🚀 Tip 4. Optimize Your Storefront with Holiday Images
The best way to sell your products to customers desperately looking for bargains is to attract them with optimized holiday images.
Make sure that your images do your products justice, showing them in the best light with high-definition photos. Browse through all your product listings and get rid of any images that don’t do your product justice.
This is one of our top Amazon Black Friday selling tips.
🚀 Tip 5. Plan “Cyber Monday” after Black Friday
Don’t put all your eggs in one basket. Plan discounts for Cyber Monday too. Buyers will look for bargains on both days so capitalize on the increased searches and draw buyers to your listings with attractive discounts.
🚀 Tip 6. Stock Up Inventory for the Whole Holiday Season
Don’t run out of stock over the holiday season. Make sure that you’ve planned your inventory for November and December and don’t forget the January sales.
Secure your stock so that you can service all the orders that come in and ensure happy buyers who will remember your brand for all the right reasons.
🚀 Tip 7. Use Holiday Analytics to Offer Exclusive Deals
Take a good look at your Amazon Black Friday selling from last year’s holiday season. Use the information to choose the best days to offer deals.
Make informed decisions in planning this year’s strategy.
Holiday analytics can also help you with stocking decisions. Understand which product had the biggest impact on the bottom line. Analyse the numbers including any information that may have influenced your sales such as low stocks.
Make sure not to miss out on any sales this year due to stock-outs.
“Check your Seller Central data and find out what worked last year and what didn’t.
🚀 Tip 8. Stay Up to Date with Amazon Policies
As an Amazon seller, you must stay abreast of Amazon policies. The policies change from time to time and failure to adhere to them will cost you dearly.
Unless you stick to Amazon regulations, Amazon won’t hesitate in suspending your seller’s account.
🚀 Tip 9. Be Efficient with Operations and Shipping
Unless you use Amazon’s FBA, you will have to ensure that your warehouse is adequately staffed and prepared for the holiday season. You will also need all the right packaging. Your shipping agents should be primed to deliver in greater numbers over this period.
The idea is to attract and retain customers. Customer retention is only possible with a well-oiled packing and distribution service.
🚀 Tip 10. Offer Free Shipping and Returns
Offering free shipping and returns may be the one difference between your product and the competing bargains. Holiday shoppers are spoiled for choice. They have so many bargains to choose from.
Incentives like free deliveries will help convince buyers that yours is a good deal.
🚀 Tip 11. Stand Out with Excellent Customer Service
Black Friday offers you the perfect opportunity to wow new customers with customer service excellence. Make sure that your service shines.
This is how Amazon Black Friday selling could help you find and retain a host of new customers to start the new year with a stronger and more secure online business.
🚀 Tip 12. Promote Your Offers on Social Media
Use social media to grow brand awareness. Post on all the most popular platforms and your own website through the month of November. Draw attention to your best product discounts. Use the appropriate channels to drive targeted buyers to your Amazon listings.
Social media also offers you loads of opportunities to engage and interact with your customers to find out what they plan to buy on Black Friday and Cyber Monday.
🚀 Tip 13. Optimize Your Product Listings – SEO + HEO
Optimize your product listings with appropriate SEO and HEO. If you’re not using the keywords that your target market uses to find products like yours, they will never see your offers.
Include holiday search terms like sale, and gifts in your keywords at this time of year.
🚀 Tip 14. Best Time to Capitalize On PPC
Black Friday and Cyber Monday signal an increase in spending. If you want your share of the increased expenditure, it follows that you should increase your advertising expenditure too.
Start running PPC ads before your planned discounts and build up a level of anticipation. Carefully monitor your campaign for costs and benefits.
Bonus Tip: Become the Shopper
Black Friday isn’t just a good time to sell, it’s also an opportunity to find bargains. Put products into your inventory at a fraction of the price you would usually pay.
Stock up on bargains and sell the products at a great profit after the holiday sales are over.
Amazon Black Friday selling offers you the perfect opportunity to boost your sales and grow your business so that you head into the following year with loads of new customers. Don’t miss the chance to boost your sales. Put our Amazon Black Friday selling tips to good use now.
FAQs
Amazon really lets you get the most out of Black Friday sales. The sales officially run for 48 hours but the event stretches over the full month of November and into December.
Maximizing profits from Amazon Black Friday selling is no different than for any other time of the year. It starts with knowing your target market. What products do they want? What discounts will they find attractive and, most important, what keywords will they use?
Black Friday Amazon sellers sold products from various categories in large numbers last year. From electronics, kitchen appliances and personal grooming all were up for grabs and sold well.
Black Friday Amazon sellers may feel pressurised to sell at a discount. Even if you sell more, you won’t make as much profit. One of the best Black Friday tips for Amazon sellers is to carefully consider the pros and cons of discounting your prices and the size of the discount you can offer.
Amazon does support Black Friday so sellers should make the most of the opportunity to grow their Amazon business.
About the Author
Z.D. Babar
Connect @ LinkedIn
Co-Founder at Qontentify – HEO Content Optimization Platform 
Copywriter, SEO + HEO Expert and Content Strategist at B2B Platforms 
Subscribe & Scale!
Free Join 10827 Successful Amazon Sellers Who Already Have a Head Start
⚡️ Let’s Supercharge Your Amazon Business 📦
