Amazon UAE Optimization:
The Ultimate Product Listing Optimization Guide
New research predicts that the eCommerce market will be worth US$12.79bn by 2022, with a projected market volume of US$17.21bn by 2025
Content Strategist at MarginBusiness
Table of Contents
Amazon is a popular shopping destination in Dubai and the UAE. The rapid growth of Dubai’s economy has led to the increased use of e-commerce and a noticeable shift into the modern age of e-commerce and online retail boom is upon us.
In fact,
Amazon recognized the exponential growth in the use of online services in the Middle East and invested to provide customers with an Arabic interface.
Amazon UAE is so ingrained that you can even sell a variety of categories on Amazon.ae
(Recommended read: “how to sell on amazon UAE in 2022”)
🚀 UAE E-commerce Statistics…
- New research predicts that the eCommerce market will be worth US$12.79bn by 2022, with a projected market volume of US$17.21bn by 2025.
- About 90% of UAE customers are digital converts to e-commerce.
- The number of shoppers is expected to be 6.8m users by 2025.
- Foreign ecommerce is growing at a rapid pace, from 23% of total e-commerce sales in 2019 to 26% in 2021.
- The UAE e-commerce market volume was around $3.9bn in 2020.
- 65% of users spend more than AED100 each on Amazon every time they shop online.
- And 26% shop every week from this largest online marketplace.
The e-commerce landscape in the region is an ever-growing field. The fastest-growing sectors of industries from 2021-2025 will be:
- Homewares
- Fashion
- Home Furnishing
- Food & Beverage
- Multimedia Products
With more perks than a traditional lifestyle, there are plenty of factors to consider when selling on the Amazon UAE marketplace.
And the Good news?
This guide will go through some of the specific aspects, such as optimization, localizing your product listings and translating the content for Middle Eastern users.
Amazon UAE Product Listing Optimization
You might wonder why certain products show up in Amazon search results, while others don’t.
Or
Some Amazon product listings seem to be receiving clicks, while others are not.
Amazon sellers, especially new ones, are often confused by Amazon’s ranking system, and it can often be difficult to know what will result in increased exposure on the site.
But here’s the kicker,
There are definite tendencies that might help people understand why some things do better than others dealing with Amazon Ranking Algorithm – A9.
One important factor for success on Amazon is Product Listing Optimization. This enables the end user to see that your product stands out from all others, thereby driving sales and improving conversions.
🚀 Why Is Amazon Content Optimization So Important?
For successful marketing, it is key to try and provide a personalized experience for shoppers through Amazon listing optimization.
Amazon is the largest seller platform globally. There are 6.3 million total sellers & a huge 1.5 million sellers are active. Amazon has 353 million items being sold.
So, It creates near-endless competition.
Want to know the best part?
- Amazon UAE is relatively a new market with 20k sellers – lower competition
- There is no language barrier for the UAE market as Amazon.ae is completely an English language experience.
- No any extra legal formalities and trade licenses involved
- USD is the primary currency and payments are channelized through USD bank accounts
- Content optimization and localization is easy with on-board tools
Therefore,
To increase sales, you must ensure your product is Searchable, first. The visibility of optimized listings offers more information and is consistent with branding and messaging, while also increasing the ratings and reviews.
🚀 Amazon’s A9 Ranking Algorithm
A9 is a search engine algorithm created by Amazon. It has been around for about two years, and it was designed to power product searches.
The Amazon A9 algorithm is a powerful tool for sellers looking to climb the ranks. It is powered by Amazon’s complex algorithm which reads data and analyzes it quickly to produce relevant product information.
The A9 AI ranks products at the top after analyzing queries, providing customers with accurate results.
🚀 The Rule Of Relevancy
This is a list of the 12 Amazon ranking parameters that affect your conversion rates and optimize your sales:
1. Content Match Relevance: The better your content matches search terms and the more relevant it is to the topic, the higher in rankings you’ll see them. Unique titles, catchy descriptions, and proper formatting will help your blog post rank better.
2. Brand: It comes up in better search results and will give customers a faster way to find what they want.
3. Amazon A+ Content: On average, Amazon products have 3 – 10% increased sales whenever they are optimized with an A+ content page.
4. Parent/Child Products: Variations of the same product can be displayed with Amazon’s parent/child functionality. You can view each variation using a drop-down menu instead of different listings, saving time and hassle.
5. Text Match Relevance: It is the key for any product listing as it shapes the content of the description, including keywords, descriptions, and bullet points.
“Amazon SEO is how online businesses rank higher and enjoy better visibility in its search engine. It involves tweaking your listing to include SEO keywords, which will make your post relevant to what a customer is looking for.
6. Product Category: Categorize your products in the appropriate subcategories to help customers find them easily.
7. Transactions Quantity & Quality: The marketplace uses a ranking system, which compares transactions and dollar amounts to one’s competitors. The seller with the highest sales velocity will be ranked higher.
8. Inventory Level: If you run low on inventory, not only will you get fewer sales volume, but your seller performance rating will decrease as well.
9. Product Pricing: It helps find a product’s fair price by comparing it to the best-selling products on Amazon.
10. Customer Reviews: A9 algorithm takes customer ratings and reviews into account when determining if a buyer is interacting well or not.
11. Customer Service: Engage customers by answering their Q&A section on your product listings. Attempt for a positive, good review while minimizing bad feedback.
12. Paid Promotions: A simple advertising strategy can heighten the visibility of your products and generate more sales.
🚀 How to Optimize Your Product For Amazon UAE Marketplace?
Amazon listing optimization is always tough, but it becomes even tougher when you’re trying to expand into a new UAE market.
A reputable service such as Margin Business can utilize a hybrid optimization algorithm to generate unique listings that are tailored to customers in new geographic regions such as the UAE marketplace.
These Are The Key Elements Of Any Amazon Product Listing:
- Product Title & Description
- Pricing
- Bullet Points
- Visual Content Optimization
- Ratings & Review
And here are…
The Best Ways To Optimize Your Amazon UAE Listings
The first thing is:
🚀 1. Use Regional Language SEO Keywords
To reach global audiences, you will need to localize your content. When you translate your product listing with professional translation services, you can leverage language-specific keywords in other markets.
- Use Amazon’s autocomplete service or suggest service to find popular long tail keywords directly from the Amazon UAE site.
- Use third-party keyword research tools such as Sellerapp is available now for the UAE marketplace.
- Search and collect your competitors’ keywords to target strategically.
- The product title should be around 200 characters, at maximum.
- Use 1-2 crisp and power words in the title that don’t violate terms of service and the Amazon style guide
- Optimize your Amazon listing title so it’s compatible with mobile use.
🚀 2. Improve Your Bullet Points
Bullet points are an important element of the sales presentation. This is the place to list all the features and options of your product.
Think of formatting as another part of your sales associate, it all helps to generate interest, provides information on a topic, and ultimately leads to more conversions.
- Keep your product’s most important feature & selling factor first
- Use selling copy techniques to make buyers’ attention span more compact, and more enthusiastic.
- Add imaginative lines to make users visualize and feel the product
🚀 3. Storytelling In the Product Descriptions
For product descriptions, you can use storytelling to reiterate how your product can solve their needs. This is also true for tasks like including as many relevant details as possible without going overboard.
- What do users need to know about your product?
- How can this product solve buyers’ problems?
- Make the product real to your customer and appeal to their emotions.
- Avoid making false promises through
🚀 4. Visually Storytelling Optimization
A product listing’s images are the only way that customers can see a product since they’re not able to hold them in their hands.
With this problem in mind, it’s clear how important high-quality images are for an Amazon listing.
For the best results, invest in hiring a professional photographer. They can help portray how great your product is and make the sale.
- Follow Amazon’s rule for using images: https://www.amazon.com/gp/help/customer/display.html?nodeId=202073580
- Use high resolution (Up to 10000px) images
- It must feature the product (proportionally 85%) preferably with a white background
- No extra branding, logos & brand line are allowed
- Try to upload a minimum of 7 images
About the Author
Z.D. Babar
Connect @ LinkedIn
📢 Chief Growth Strategist at MarginBusiness – Amazon Services Agency 📈 Co-Founder at Qontentify – HEO Content Optimization Platform 📝 Copywriter, SEO + HEO Expert and Content Strategist at B2B Platforms
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