Amazon Product Images Localization To Boost Sales in 2023
Content Strategist at MarginBusiness
Table of Contents
At last, Amazon has simplified image localization for Amazon listings. The inability to properly localize images on Amazon has been a problem for sellers for far too long.
Now,
Changes to the process have made localizing product listings quick and easy.
This offers you the perfect opportunity to grow your business with listings properly customized to each of your markets in Europe.
In the past,
When you uploaded images to an ASIN sold in more than one country, all the countries in which you listed would have the same image.
Depending on the language you use on the texted images someone, somewhere would find the foreign text off-putting. They might even decide to leave your listing and buy from your competition.
Fortunately, those days are over.
The newly introduced Country-Specific Upload tool ensures that you can now add localized images to your Amazon listings quickly and easily.
These new tools should save you plenty of time. If properly executed, localization should increase your turnover and sales.
How Did Localized Images Work in the Past?
Until recently there was no way to automatically upload country-specific images on your Amazon listings.
The best option was to add multiple languages on product images but this limited the available space and ruined the aesthetic of graphic images.
At Last! Amazon’s Country-Specific Upload
The new Country-Specific Upload tool has now made it possible for you to upload images for use in a single country.
This means that you can now localize your images, ensuring that you use relevant keywords and the language of the buyers.
You can choose to do a global upload or a country specific upload.
When you load your images using the country-specific tool, you choose the country from a dropdown menu and then upload all your images. When you’re done you can view the status of your images.
Right now, this tool is only available if you have Amazon Brand Registry.
Why Should You Localize Your Listings?
Now that it has become so easy to localize your listings, there is every reason to take advantage. Localized listings sell more products. Listings that speak to your customers will attract traffic and convert that traffic to sales.
Localized Keywords will ensure that when potential customers look for products like yours, your listing will show up.
After ten years in the business we, at Margin, know the importance of localized language on your listings, images, and videos.
We don’t just translate your Amazon content we add a local touch. We employ local people to do translations since only they will understand colloquialisms and the local culture.
The only way to build your sales on Amazon is to ensure that your customers find you through keyword optimization in the language that they speak. Once you’ve attracted them your images, videos and copy must convince them that yours is the product for them.
We can help you grow your Amazon business by optimizing the buying experience.
Contact us now and get a Free Listing Analysis.
FAQs
You can upload as many as 9 images to your product listings.
Amazon don’t allow you to use watermark on product images, though for branding purpose you can put your brand’s logo as a part of brand style guide, the images to assert that they are yours and to discourage other sellers from using your creative.
They are used to reveal extraordinary to be had colors, fabrics, or different picks for products. You can use one swatch picture in keeping with child SKU. Swatch photos show at the product element web page next to the color and needs to be similar to the primary image for child ASIN.
There is not perfect number. I’d recommend to use images anywhere from 4–8 images for any product.
