How To Localize Amazon UAE Content To Boost Conversions?

Emilie Angri

COO at Margin Business

How to expand into the lucrative UAE e-commerce marketplace successfully?

Your company needs to be able to list and translate your product offerings in
order to reach a wider range of customers. A localization strategy will take your company to the next level.

If you want your content to be understood in Middle East marketplaces, it’s not enough to just translate the content into Arabic or Farsi. Localization factors in cultural barriers, societal values, and local SEO to appeal to the
specific region.

What is Localization?

Localization requires more work than translating the content to a new language. Localization is about adapting your content to meet the localization requirements of a different culture or target audience.

That means,

Adapting your Amazon product content to country specific customs and social standards, including:

Spending habits
Standardized spellings
Currency & measurements
Colors & content layout
Cultural beliefs
Local events & holidays

Localization provides a more thoughtful, personalized experience that might make shoppers buy more.

Why Is It Important To Localize Amazon Content?

If you want your product to go international on Amazon, make sure to list it in your target market’s native language. Many brands expanding into Amazon UAE only provide their listings in English, which severely limits the potential customer reach.

Here are some relevant statistics:

Around 41% of online shoppers never buy from sites other than their native language.
66% of users prefer to read commercial content in their native language.
Over 75% of users prefer to read product descriptions in their local language.
About 43% of UAE citizens believe that information is missing from websites in their local language.

BENEFITS OF LOCALIZED AMAZON CONTENT

🚀 Build Buyers Trust

Your listings are much more likely to attract potential customers when they are accurate and culturally relevant.

🚀 Rank High On All Marketplaces

Increase the findability of your products for UAE users by doing keyword research in the widely used local languages.

🚀 Instantly Boost Your Sales

Localized Amazon UAE content boosts sales with strong marketing messages that resonate with local speakers.

🚀 Know Your Customers

Identify your target audience and create a tailored marketing campaign to appeal to them.

🚀 Gain A Competitive Advantage

To get ahead of your competition, focus on making the shopping experience specific to each audience while establishing a brand.

🚀 Reduce The Returns

Keep customers from feeling confused and unsatisfied by providing accurate product listings in a format that they understand.

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HOW TO LOCALIZE YOUR PRODUCT LISTINGS ON AMAZON UAE?

1. Optimize Your Amazon Listings In English First

It is important to have a well-written English description of your product, before translating it into another language.

Follow the guidelines to localize your listings, including:

The title contains your branding, color, variation, size, etc.
Eye-catching images that accurately represent your product
Use bullet points that focus on product benefits with unique features
A great product description that tells a story and elaborates on your product s benefits

2. Amazon Product Image Localization

With Amazon’s new tool, it is easier than ever to add localized pictures for your product. This new tool could help you set up your product listings quicker and likely see an increase in sales.

Amazon has now introduced Country-Specific Upload, a self-service localization tool that allows you to upload your localized images to show in only one specific country.

3. Perform Market Specific Listing Translations

To list your product on and perfect your listings, you will need to translate them for the marketplaces you’re selling on such as Amazon UAE.

Amazon offers free translation tools as a starting point and also provides suggestions for finding an outsourced translation provider.

4. Work With Professional Translation & Localization Partner

Amazon tools are a good help in the initial stage of business but you can’t beat hiring real experts – professionals – Amazon service agencies.

Partnering with a reliable agency or consultant such as Margin Business gives you access to experienced native language speakers, translators, and localization experts.

This way, your Amazon listings will be perfectly optimized for the local market, keeping with localization requirements, putting you in the best possible position to boost your product visibility and have a highly successful ecommerce business on UAE marketplaces.

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