Amazon Holidays SEO: How To Optimize Your Listings for Retail Season Sales
Content Strategist at MarginBusiness
Table of Contents
The fourth quarter of the year should be a sales bonanza for every Amazon seller. There are so many holidays and festivities, and people are on the lookout for special offers, bargains and gifting and party ideas.
An Amazon holidays selling strategy will help you to make the best of the holiday spirit to boost your sales now and in the future.
Your holiday strategy should revolve around Amazon holidays SEO, but it doesn’t end there.
“You must also consider your advertising budget and do your Amazon SEO research to ensure that you use the keywords that matter.
What is Amazon SEO and Why Is It So Important on Holidays?
Amazon Search Engine Optimisation (SEO) is the process of optimising content to rank up the Amazon search pages. The aim is for the listing to appear near the top of the page.
The optimisation involves writing quality content that includes the keywords that targeted buyers are most likely to use when searching for a particular product.
Amazon SEO is important throughout the year, but Amazon seasonal SEO is even more so. The holidays offer sellers the best opportunity to boost sales and profit. Customers who buy from you over the holidays, will return if they are happy with the product and service.
It is over the holiday season that you are most likely to attract new customers. Retain these customers and your revenue will improve in the post-holiday season.
How Does Amazon’s Product Ranking Algorithm Work?
Like all search engines, Amazon uses algorithms to match buyers to the products that are most likely to fulfil their needs. The algorithms are programmed to look for keyword relevance.
It uses this information to rank your listing for relevance. The most relevant listing will appear on the first search page subject to some further conditions.
Amazon’s algorithm works much the same as those used by search engines like Google. However, Amazon deals with products, and so the algorithm also takes other factors into account.
The purpose of the Amazon algorithm is to keep customers happy, so it also factors in sales performance history. This means that products with a strong sales history will rank before poor performers.
Every seller wants their listing to appear on Amazon’s first search engine return page (SERP), and the only way to do this is through Amazon SEO and great customer service.
Holiday Season Dates During Amazon Q4
Quarter four always offers sellers great marketing opportunities, especially those who take the time to do some Amazon holidays optimisation.
Here are the main Q4 holiday season dates to slot into your seasonal calendar
- Halloween 31st October
- Veteran’s Day 11th November
- Thanksgiving The last Friday of November
- Black Friday The last Friday of November
- Cyber Monday The last Monday of November
- Christmas 25th December
- New Year’s Eve 31st December
Mark these days on your calendar and make the most of the holiday season with Amazon seasonal SEO.
🚀 Perform Relevant Holiday Keyword Research
Relevant holiday keywords include so much more than the names of the days. You must figure out what buyers will look for on the holidays. Will it be wireless headphones on Cyber Monday or HD televisions on Black Friday? These are the considerations that make for great Amazon holidays SEO.
You don’t have to start your keyword search from scratch. Do a bit of competitor analysis. Find out the words that they are trending for. Home in on the mid-range keywords and incorporate them into your listings and content?
Since keywords form the foundation of organic traffic, it is worth getting an SEO expert to check your keyword choices and boost your Amazon holidays selling strategy from the get-go.
🚀 Use Long Tail Holidays Keywords
Long tail keywords are specific detailed phrases that buyers use when they reach the end of the product search. They use these words to confirm that they have made the right choice and find out additional information about the products.
Long tail keywords are usually less competitive. They can produce surprisingly good results. However, you will have to understand your target market to know their search intent.
🚀 Optimize Your PPC Campaigns
Shoppers behave differently during the holiday season, so your PPC campaigns must take account of the changed behaviour and adjust to make the most of it. You should plan your promotional calendar ahead of time and allocate bigger budgets for holiday campaigns.
Spend some time putting together holiday ads that capture the spirit of the season and encourage your visitors to spend on your products. Don’t forget to include Amazon seasonal SEO to get right up there on the first page returned.
🚀 Google Trends To Know The Perfect Seasonal Keywords
Google Trends offers you the perfect opportunity to find what keywords are most likely to attract the most traffic to your product listings this holiday season. The trends can help you to work out what words buyers use to find products like yours.
🚀 Make Mobile Friendly SEO Titles
Gone are the days when people used their laptops for online shopping. Smartphones have taken over and today most online sales happen from a phone.
Make sure that your pages offer the buyer a pleasant online experience. Unless you do, visitors to your site will leave and they’ll buy from the competition.
It is essential that your listings migrate seamlessly from laptop to smartphone with no loss of function. Amazon allows listing titles of 250 characters, but it is advisable that you keep yours to 80 characters. Unless you do, the smartphone view will have a truncated title.
🚀 Don’t Forget About Localised SEO
Include localization in your Amazon holidays SEO strategy. People from different cultural backgrounds use search phrases differently.
To optimize your listings for holiday sales, you will have to ensure that your listings contain the keywords that your targeted audience is most likely to use when looking for products like yours. Unless you do, your listing won’t make the first search page and you won’t attract traffic.
🚀 Read Reviews and Optimize Accordingly
Product reviews will encourage or dissuade buyers from spending their money on your product. So, your Amazon holiday selling strategy must include an understanding of the reviews and a plan to perfect your offering based on the reviews.
The reviews will also give you insight into information you can use to enhance your content for the benefit of your customers.
🚀 Use Holiday-Themed Amazon A+ Content To Boost Conversion
Amazon A+ content offers users so many creative options for extended content and additional images. Use this tool to tell your brand story and the rich multimedia content to showcase your product with s holiday theme.
Get your customers into the holiday spirit using interactive images and videos. Creatively used Amazon A+ content can make the online shopping experience into a memorable holiday shop.
🚀 Always Consider Backend Trending Holidays Search Terms
Backend keywords don’t appear in the product listing. Instead, they are tagged onto the backend.
This means that you can include variations in spelling, spaces between words and synonyms without stuffing the keywords into your content. Make good use of backend searches in your Amazon holidays optimisation.
FAQs
Improving your Amazon SEO listings all starts with defining your target market and getting to know your customer. Choose the right keywords and make sure that you have product stocked to safeguard your Amazon seasonal SEO.
You can use Amazon’s Brand Analytics to find the best keywords Amazon holidays optimization and then add the words you don’t use in the content into the backend so that your listing is perfectly optimized.
There are three sales events that draw the highest number of shoppers to Amazon. They are Black Friday, Cyber Monday and Amazon Prime Day.
You can find information on online shopping trends by examining your own sales performance. Use Amazon’s analytics or look elsewhere. Google trends offers sellers all the information they need to formulate a comprehensive Amazon holidays selling strategy.
Z.D. Babar
Connect @ LinkedIn
Co-Founder at Qontentify – HEO Content Optimization Platform 
Copywriter, SEO + HEO Expert and Content Strategist at B2B Platforms 
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