3 Essential Growth Hacks to Grow Your Amazon Business in 2023
Marketing Manager at CloudSponge
Table of Contents
Amazon is an e-commerce colossus, and the shadow it casts grows larger every day. More than two million sellers do business on Amazon, and about 200,000 new stores open on the site each year.
Online retailers flock to the site because they know Amazon is the place where most people look for the things they want to buy, but that does not mean other ways to grow an online business should be ignored.
“Exploring these alternative routes to growth rarely involves investing a lot of time or money, and the customers they bring in can provide a welcome and reliable source of revenue.
This article will cover three of the best and most popular ways to grow a business online.
It explains how pursuing these opportunities could drive traffic to your Amazon store, create additional revenue streams for your company and put systems in place that develop lasting relationships with your customers.
Step One: Make Sure Your Online Infrastructure Is up to Par
There are thousands of online sellers who make plenty of money with just an Amazon store, but putting all of our eggs in one basket is never a good idea no matter how sturdy that basket may appear. A company website could never hope to match the drawing power of Amazon.
Still,
It could match or even exceed the drawing power of an Amazon store if it was attractive, professional and gave its visitors what they were looking for.
A boutique company website can be built quickly and inexpensively using a content management system like WordPress. The thousands of plugins available make adding just about any kind of functionality a snap.
Every company that wants to help you make money online has a WordPress plugin, so working with them rarely involves more than a couple of clicks. To succeed online, your website should support your Amazon store and your Amazon store should support your website, and they should both be supported by your social media campaigns and your online business listings.
Let’s take a closer look at these online presence components.
🚀 Website
Amazon shoppers often have to choose between two or more sellers offering similar deals. One of the things they do most often in these situations is open up a few browser tabs to check out the various sellers’ websites.
A website that loads quickly and renders correctly on screens of all sizes establishes legitimacy for your company. A website that greets visitors with glowing reviews from happy customers is sure to make a good first impression.
When experts are asked how to build and leverage your company website, here are some of the most common suggestions they make:
- Keep it simple: Online shoppers visit websites because they have questions, and they expect to find the answers they are looking for quickly. Elaborate animations and exotic designs may look great in pitch meetings, but they drive visitors with simple questions absolutely bonkers.
- Establish a brand: A company website is a perfect place to establish a brand and corporate identity. Choose fonts and color schemes wisely, and then use them everywhere from social media banners to newsletter headers.
- Tell your story: Few of your visitors will have time to read a long biography or company history, but you should provide them with at least the key moments engagingly. Connecting with your visitors in this way could also encourage them to follow you on social media, which could help your business in several ways.
- Make contacting you easy: Give your visitors as many contact options as possible, and then respond to their questions or concerns quickly.
- Add live chat: Adding a live chat feature to a website is a particularly good idea as it provides an opportunity to answer questions and overcome objections exactly when customers are thinking about buying. Live chat could also allow an online retailer to calm down an irate customer before they post negative reviews.
- Start a newsletter: Repeat customers are cherished by all online retailers, but few put in the work needed to build long-term relationships. A regular newsletter filled with useful and interesting information is more likely to be opened than a sales bulletin. Plus, it can also be a great way to get customer feedback and gauge reactions to product ideas.
- Highlight reviews: Happy customers saying good things about your company or products is the best marketing there is, so you should put your positive reviews front and center when you build your site.
Keep your users focused: This solution involves leveraging your sharing features to engage your audience.
With eCommerce referral features, your users can input email addresses directly from their address book to complete a refer-a-friend document without leaving your site.
🚀 Social Media
The number of social media users has doubled in just the last five years, and it will probably double again just as quickly. Almost every company uses social media today, but not many of them use it correctly.
Experts agree that only about 20% of your social media posts should be sales messages and the other 80% should educate, inform or entertain your audience. You may not sell many products on Twitter or Facebook, but they can be excellent platforms for building your brand and striking up conversations with your customers.
🚀 Business Listings
If you sell to a nationwide audience, Yelp reviews could make or break your business. If you get a lot of business from your local community, your Google My Business listing will probably be seen by more potential customers than your company website.
When you claim these listings, which costs nothing, you can add information like your hours and payment options, post photos and write a brief description of your company. You will also receive an alert and be allowed to respond whenever a customer posts a review.
Step Two: Get Some Reviews
The internet has changed the way we interact with each other. Before the information age, the only opinions we cared about came from people we knew and trusted.
Now we listen to a lot of different influencers, reviewers and similar sources when it comes to our buying habits. According to a recent marketing survey, 91% of consumers under the age of 34 trust online reviews from people they have never met as much as recommendations made by friends.
If your company does not have some sort of review funnel in place, you are missing the boat.
Sending your customers emails asking for reviews is one of the easiest and most effective ways to get the ball rolling.
But,
Take your time and only do small batches at a time because a flood of positive reviews appearing out of the blue looks suspiciously like spam to search engines. Responding to reviews is also a good idea.
Thank those who have nice things to say, but avoid being drawn into arguments with less happy customers.
Step Three: Set Up a Referral Program
Referral programs hands down is the most cost-effective channel with huge ROI. It’s also great because it only costs money when it brings in business. Getting a referral program up and running is usually pretty easy because when customers are happy, they will be glad to recommend the brand or product almost 70% of the time.
Studies have also shown that the average consumer trusts personal recommendations far more than advertising even when the ads they see feature celebrities or influencers.
Referral programs get better and better the closer you look. They are a gift that keeps on giving because customers who were referred by friends are four times more likely to refer others, and they also have a much higher retention rate than customers brought in by other means.
Don’t forget to add a sharing form to your business so people can share things about you. It makes a great deal of difference in the success of your campaigns. Also, consider adding a contact picker since they can help with easy shares.
Amazon is an extremely competitive platform and presents online sellers with almost as many challenges as opportunities, so it is always a good idea to have a couple of extra logs in the fire. Building online infrastructure, encouraging your happy customers to post reviews and setting up a referral program can be done quickly and inexpensively, and all of these winning strategies could bring in a lot of extra sales each month.
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