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Amazon Localized SEO: How to Optimize Your Listings for Local Marketplaces

Emilie Angri
Emilie Angri

COO at Margin Business

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Amazon optimized localization can help you reach a wider audience and increase your sales in all your markets. Localized optimization is about creating a better shopping experience for your customers wherever they may be. Amazon localized optimization is not just about translating your listing to the local language. It also encompasses local preferences and cultural nuances. The SEO process will improve your search rankings in local markets, making it easier for people to find your product.

Amazon local SEO can help your products to stand out from your competitors in local markets. That’s why it’s worth taking the time to optimize your listings to grow your business.

What is local SEO, and how it works?

Localized SEO, also known as local SEO, is the process of optimizing a website or listing to attract more traffic from a targeted local audience. Amazon local SEO aims to improve the online visibility of a business in a defined geographic area. Amazon localized optimization techniques include optimizing listings with location-specific keywords and phrases. It entails creating and optimizing local business listings and building backlinks. Other strategies may include local review generation and social media interaction. Amazon localized SEO is essential for your business if you rely on resident customers. It will allow you to attract more relevant traffic to your product. It may also increase foot traffic to your brick-and-mortar locations. This is how you grow your customer base and revenue through local optimization.
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Why Local Search Matters in E-commerce?

Statistics don’t lie. Localized SEO works well. As you might expect, Google dominates searches of all kinds, capturing more than 92% of all online searches. So, we will use Google stats to understand the importance of Amazon localized SEO. According to Google, 46% of searches have local intent, meaning people are searching for products or services locally. Another interesting statistic is that 66% of all Google searches in 2022 were initiated on a smartphone. The smartphone has become increasingly more important, meaning that searchers are highly mobile.  Within a week of searching 88% of smartphone searchers visit a connected store. These statistics highlight the importance of localized SEO. They demonstrate how it can help businesses attract more relevant traffic and increase foot traffic to their physical locations. The result is a bigger customer base and increased revenue.
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How does Amazon determine Local Ranking?

Amazon uses a combination of factors to decide which products to display for customer search queries. Key local ranking factors include
  • Customer location: Amazon will display products available for delivery at the customer location.
  • Product relevance: Amazon weighs up how closely the product matches the customer’s search query. The algorithms analyze the product title, description, and other metadata for search relevance.
  • Product availability: Amazon checks whether the product is available for purchase and delivery. If a product is out of stock or unavailable for delivery at a particular location, it may not appear in the search results for that customer.
  • Sales history and customer reviews: Used to establish how popular and well-reviewed the product or service is. Products with higher sales volumes and positive reviews have a better chance of showing up in the search results.
  • Price and shipping cost: Competitively priced products with lower shipping costs take precedence.
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How to Optimize Your Listings for Local Searches?

By localizing your Amazon listings, you will reach customers in targeted geographic locations. Your visibility in local searches will improve as a result. Here are some steps to localize your Amazon listings:

🚀 Search local keywords

Identify the markets where you plan to sell your products. Research those markets to understand the language, culture, and buying preferences of people who live there.

🚀 Add country/geo-specific keywords

Use local keywords that the locally targeted customers are likely to use when they search for products like yours. It is always best to consult with local people to understand colloquialisms that may be used as part of the search criteria.

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🚀 Optimize graphics and images for local users

Use images that reflect the local culture and lifestyle of the local people. The pictures must show your product in a context that resonates with local customers.

🚀 Professionally translate listings for local customers

Use a professional translator to convert your listing into the local language. Keep the tone and style of your product description consistent with your brand.

🚀 Offer localized customer service

Offer customer support in the local language and relevant time zone. Respond quickly to customer queries and offer solutions appropriate for the local market.
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Amazon optimization takes a little time and effort. Still, it pays dividends. If you can attract the attention of local buyers with your product, you could have a competitive edge and will stand out from the competition. Take the time to understand the local market and your Amazon business could grow from strength to strength.

FAQs

Amazon localized product optimization is the process of optimizing product listings. Optimization improves product visibility and sales in local markets. This means creating product listings tailored to the language, culture, and buying habits of local customers.

Find the relevant keywords with the highest search volume. Include these keywords in your product title, bullet points, and description.

Amazon’s algorithms analyze data to find products to display based on the customer search query. The algorithms use artificial intelligence to continuously improve keyword relevancy and accuracy.

About the Author

Emilie Founder and International HR Manager

Emilie Angri

Connect @ LinkedIn

📢 COO at MarginBusiness. We Don’t Just Translate your Amazon Listing – We Localize, advertise and optimize to instantly grow your amazon sales – Images, Content, and Ads. Building up knowledge in the Amazon Industry since 2011 to consult EU and US sellers. 

Margin Business Translation and Localization Agency

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