9 Legitimate External Traffic Channels To Your Amazon Listing In 2022
COO at Margin Business
Table of Contents
It doesn’t mean just because you’re an Amazon seller, you should ignore potential buyers elsewhere. In fact, if you want to grow your Amazon business, you must look at all your marketing options.
Why not increase traffic to your Amazon listing by casting your net further afield into the areas of social media, Google search, and clever email campaigns. By driving external traffic to your listing, you also bypass the heavy Amazon competition.
You may even receive rewards from Amazon. The relatively new Amazon Brand Referral Bonus offers a 10% cash back for sales that come from external sources.
Before going into detail, here are a few important Amazon stats:
Amazon External Traffic Statistics
Measured by revenue, Amazon is the third biggest company on earth. It generated revenue of $386 in 2020, a year in which the company saw a 37.6% increase.
This was the highest increase the company had experienced since 2011. The most recent growth in Amazon revenues was driven by the pandemic.
“Amazon sells more than 350 million products. Twelve million of these are sold directly by Amazon and the rest by Amazon sellers. According to Statista, Amazon welcomed 2.2 billion visitors in February 2022″
9 Legitimate Ways to Drive External Traffic to Amazon
There a plenty of ways to drive external traffic to Amazon. You may already use some of them.
Still,
Why not expand your horizons and use all means at your disposal to grow your business.
🚀 Amazon Sponsored Display Ads
Reach potential customers on Amazon and third-party apps and websites with sponsored ads.
These ads look similar to search results and they use both keywords and product targeting. There is no upfront fee for Sponsored Ads. You bid on the keywords and pay when a customer clicks on your ad.
- Consider your goals before you start your campaign.
- Creating brand awareness?
- Increasing sales at a predetermined margin?
- Set a budget
- Optimize and localize your ads in each of the European markets in which you are present to ensure maximum traffic
- Track the performance of your ads against the cost
- Make changes and check the metrics
Margin Business can help you to make the most of your Sponsored Ad campaigns by ensuring that your ad captures the attention of local buyers in markets across Europe.
Our teams use their knowledge of the language and cultural knowledge to ensure that your ad is market relevant.
🚀 Use Facebook Ads and Google Ads
Despite much poor publicity, Facebook remains the biggest social media platform on earth. Ignore it at your peril. The social media platform has a wealth of information about its users.
So, sellers can use this information for needle-sharp targeting. Facebook and Google adverts work very well together. Customers exposed to products on Facebook will frequently follow up with a Google search. Here is some advice;
- Broaden your brand reach with Facebook ads, making use of their vast database to understand and target your market
- Use the extensive Google analytics to follow the progress of your campaign, making changes along the way to test outcomes
- Direct respondents to a landing page to collect those all-important email addresses
- Target Lookalike audiences on both platforms to reach a bigger audience.
Amazon’s terms of service do not prohibit you from advertising your product on Google or Facebook so tap into these massive markets to grow your brand.
SEO Optimize for Google
Search Engine Optimization, otherwise known as SEO, is the key to growing your business on Google. It’s designed to enhance search engine rankings by attracting the attention of the Google algorithms.
Google algorithms match searches for relevance. Unless you optimise your content, potential buyers won’t see your product.
Here’s what you need to do:
- Know your target market and the keywords they’ll use to search for products like yours
- Keep content up to date and relevant, making sure that relevant keywords appear in your posts, titles and headings
- Localise your content in each of your European markets to speak the language of the people
- Network across the web with off-site SEO in social media, with guest posts and encouraging links
- Don’t forget to localize your images. They’re an essential part of your SEO.
Social media marketing
Social media is ubiquitous, and a part of our everyday lives. It is an essential marketing tool that offers you an opportunity to reach out and chat with your customers. You can also access razor-sharp demographic information to hone in on your target market.
Social media can help you in other marketing areas too. Google algorithms acknowledge social media post comments and shares. Social media also opens doors to other marketing methods like influencer marketing.
- Use Instagram to tell the story of your products
- Showcase your product on Pinterest
- Reach out to your customers on Facebook and Twitter
- Use social media to solve problems and answer questions
Leverage Old School Email Marketing
Use email to send personalized messages to potential or current customers. There are several important areas for which email is the perfect marketing tool:
- Use email to offer customised and exclusive deals
- Reach out to your contacts and promote new product launches
- Use it to upsell and cross-sell
- Answer customer questions and solve problems
Amazon Affiliate Marketing
Many Amazon sellers have had huge success with Amazon Affiliate marketing. Affiliate marketing works through links in blogs and other content.
Influencers, writers, and online marketers use their websites and articles to convince people to buy your product. If they succeed, they earn a fee. Affiliate links send customers directly to your product listing. An affiliate program can help you to reach an audience that would otherwise not have known about your product. Here’s how to get started
- Apply to join the Amazon Affiliate program. Once you’re approved, you can create links
- Do your research and find out which bloggers and influencers produce content in your product categories
- Speak to them about how they can help you market your products
- Select your partner and agree on how to implement your plan.
Try Amazon Influencers
Industry influencers enjoy the reputation and trust of a large audience. They have the power to persuade people to trust a brand or product.
Perhaps,
You can’t afford to reach out to Jamie Oliver but there are plenty of bloggers on social media who could make all the difference to your business.
Leverage YouTube Fullest: Show Your Products on YouTube
With 2.56 billion active users, YouTube is the biggest video streaming platform on earth and the second biggest social media platform behind Facebook. It goes without saying, YouTube is a powerful marketing channel.
Here’s some advice:
- Set up a brand channel on YouTube. Make sure to include your brand name and logo
- Use keywords to ensure that potential customers find you
- Produce videos that showcase your products and how to use them
- Add your Amazon listing pages and website so that customers know how to reach you.
Promote Your Products on Deal/Coupon Websites
Have you heard of the deal and coupon websites like Slickdeals, Rakuten, and Groupon? They offer online discounts and deals. These websites attract large audiences in search of a good deal.
- Submit a post to these forums, making sure to offer attractive discounts or giveaway promotions.
Visitors to these sites look for the product categories that interest them. They buy coupons and then redeem them from the business selling the product.
The coupon website will keep a small portion of the cost of the coupon as commission for the sale.
Benefits of External Traffic to Your Amazon Store
There are so many reasons to drive external traffic to your Amazon store. Here are a few of them
- To survive and grow, you must stay ahead of the competition
- When you have more than one marketing stream your traffic and sales should increase substantially
- Social media and other platforms broaden your brand recognition
- You could earn Amazon rewards
- You avoid competition from internal traffic
Perfect Time to Start Sending External Traffic
There is no time like the present. Why would you delay an opportunity to grow your sales, turnover, and profit? Start building your brand and selling more products today.
How to Detect and Measure Amazon External Traffic?
Tracking external traffic on Amazon isn’t as easy as it is on your own website. Still, you need this information to track the success of your marketing efforts and there are ways to do it.
- Promo codes – Offer discounts with promo codes. Most people will use the code if they buy from your external source. You can pick up the promo codes on your sales reports
- Amazon attribution – available to brand registered sellers, Amazon attribution records the URL of the external source, allowing you to follow the actions of customers from other websites
- Landing pages – create a landing page and send customers to your landing page rather than directly to Amazon.
What Mistakes to Avoid Channelizing External Traffic Sources
Don’t send your traffic directly to your Amazon listing. Rather send them to an internal landing page. You need to get all the information that you can from this traffic. You want their email addresses and contact information. You also want their demographics and you most certainly want to see them again.
Sending traffic directly to your Amazon listings can also harm your Amazon rankings because external conversion rates are often much lower than internal conversions.
Conclusion
What are you waiting for? Start growing your Amazon business with traffic from external sources today.
Margin Business can help you with advice on how to optimize your marketing strategy. We’ve been in the online marketing business for more than ten years and we employ talent from across Europe. We don’t just translate your listings and ads, we localize them. Give us a call.
FAQs
External traffic is any traffic that comes from a source outside of Amazon. It may include social media outlets, email campaigns, Google searches, or affiliate marketing links.
You have to put some thought and effort into attracting external traffic. You may reach out on social media, advertise on Google or hire an influencer. The payoff for your effort will be increased sales and business growth.
Listing optimization is the process used to ensure that your listing makes it to the top of the Amazon ranks. SEO specialists can help you to make this important transition to the top, the best position to make optimal sales.
About the Author
Emilie Angri
Connect @ LinkedIn
📢 COO at MarginBusiness. We Don’t Just Translate your Amazon Listing – We Localize, advertise and optimize to instantly grow your amazon sales – Images, Content, and Ads. Building up knowledge in the Amazon Industry since 2011 to consult EU and US sellers.
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