The Ultimate Guide: Use TikTok to Grow Your Amazon FBA Business in 2022
CEO at Christina Ink
Table of Contents
In 2022 marketers and social media experts are seeing a time in history unlike anything ever witnessed before.
Authentic, organic content is king, and platforms like TikTok are taking reign over social media.
Running an Amazon business takes a lot; at some point, you will need to leverage social media to promote your brand. Facebook, Instagram, Twitter, and Pinterest are all great options, but there’s a new kid on the block that is not your average social media network – TikTok.
Launched originally as Musical.ly, TikTok is a ByteDance-owned short-video-based social media platform that has redefined how brands, content creators, and influencers drive brand awareness and express individuality.
How TikTok Works?
While it shares many similarities with other popular social media marketing platforms, TikTok uses a unique algorithm.
Whereby…
Every video uploaded has an equal chance of going viral, no matter how small of a content creator one is. And that right there is why Amazon sellers need to leverage the platform to promote their brands and increase their visibility in the e-commerce space.
TikTok marketing, when done right, can help you rapidly scale your social media presence creating room for unlimited marketing experimentation for your brand.
In this blog, you’ll learn all about TikTok marketing and why your Amazon brand needs the visibility of TikTok to succeed in 2022.
Reasons Amazon Sellers Need to Leverage TikTok
TikTok currently has slightly over 1 billion users, with 1.8 million predicted by the end of 2022 — making it an excellent platform to reach a wide audience. But besides the platform’s large number of users, here are some more reasons why TikTok should be part of your marketing strategy:
● TikTok ranks as the second-largest app when it comes to consumer spending, only behind YouTube.
● Most TikTok users are below 34, with the largest age bracket comprising users between 13 to 24.
If that’s not mass reach, we don’t know what is!
“These numbers demonstrate that TikTok is an excellent platform to reach consumers with a high purchasing power and a great way to reach an engaged audience — particularly if your Amazon FBA business targets Generation Z consumers.
What is TikTok marketing?
TikTok social media marketing simply means using TikTok to market your products and services and promote your brand. It involves various tactics like creating organic content, influencer marketing, and TikTok advertising.
Yes, TikTok does have its own advertising, just like Amazon or Google advertising.
TikTok can help:
- Increase your brand awareness
- Sell your products and services
- Direct traffic to your Amazon listings
- Build an engaged community around your brand
- Improve your customer service and engagement
- Get real-time feedback from existing and potential customers so you can improve how you sell
- Advertise your products
TikTok Marketing Channels:
You can use TikTok marketing in different ways that include:
1. Influencer Marketing:
Influencer marketing is huge on TikTok, and that’s how many brands increase their visibility quickly. It involves using influencers or small UGC creators to market your Amazon business.
With TikTok, the same tried and true influencing strategies used across other social media marketing platforms may not apply.
You don’t necessarily have to spend on big-time influencers. You can do well with influencers in your niche and rising stars.
2. Organic Content:
Authentic content is king on TikTok, but be mindful of your target audience.
Remember that…
You are mostly marketing to millennial and Gen Z. Create content that both Gen Z and your core audience can relate to. That means making authentic content that is easy to watch and not all business or direct sales.
3. TikTok Advertising:
If you want more aggressive marketing, TikTok advertising can work for you.
Big brands are already taking advantage of TikTok ads, and so should you. The good thing about TikTok advertising is that it works like Instagram and Facebook advertising; your advertising cost will depend on your bidding model.
Is TikTok a good platform to promote your Amazon brand?
Absolutely yes!
TikTok has everything you need to take your brand to the next level in 2022 and beyond. The TikTok algorithm pushes and prioritizes content from creators you haven’t seen before.
That’s all the advantage you need to push your marketing efforts on this dynamic platform.
The TikTok interface is designed to keep people on the platform for as long as possible. The same with Facebook and Twitter, but TikTok takes it a step further.
If you’ve been on the platform, you’ve probably noticed that every video gets better and better, which can keep you scrolling for hours. That’s why TikTok marketing should be a part of your marketing strategy.
Here is why TikTok is the perfect social media marketing platform for your Amazon brand:
- TikTok’s entire model relies on fun and interesting content, so your first video might just be what launches your brand and increases sales.
- People buy what they see. Whether you use influencers or post regular organic videos, someone is bound to come across your brand and buy from you. In fact, nearly half of TikTok users have confessed to making purchases from brands they see on the platform. The platform even houses a unique hashtag and catchphrase, “TikTok made me buy it.” You can see pretty easily how powerful the platform is for big and small brands.
- Influencer and niche marketing are huge on TikTok. The influencer marketing space has doubled to 13.8 billion between 2019 and 2021. Because of that, more brands are considering working with influencers to promote their products on social media sites like TikTok.
- You can cross-promote your TikTok content to other social media marketing platforms like Instagram, Pinterest, and YouTube to help promote your brand but also to increase visibility.
TikTok allows you to add an Instagram link directly to your profile page as well as a website link, which allows you to get users across different platforms and potentially drive more sales.
How To Create A TikTok Social Media Strategy?
TikTok can help increase your reach to grow your brand and sales. And it all starts with creating an appropriate social media marketing strategy. Here’s how you do that:
Define Your Target Audience
Most users on TikTok are millennial and Gen Z, but the population of older audiences is growing rapidly. You must first define your target audience.
Be specific, define all core demographics, and target that buyer avatar with fury across all social media platforms, including TikTok.
Research Your Competition
There are two kinds of competition you should prepare for when you decide to use TikTok to market your Amazon brand – business competition and content competition.
Research your top competitors and see if they have any presence on TikTok. If they do, what kind of content are they posting?
Review their comment sections where a gold mine of opportunity may exist to help you create more content that users love or to help you address common pain points and questions. Once you have that data, create content that goes above and beyond what your competitors are posting.
Determine Your Social Promotional strategy
Are you going to create organic content, leverage influencers, or TikTok advertising to promote your brand?
Determine the pros and cons of using each promotional strategy and choose one that works for your brand and budget.
Post Regularly
TikTok is all about how often you post. If you post one video and disappear for weeks, you won’t be doing your brand a favor. The TikTok algorithm tends to work best for creators who post regularly. Therefore, come up with a content calendar and stick to it.
Consider Ongoing Trends
TikTok sees high volume content around specific topics.
Do a quick audience analysis to see what kind of content your target audience is engaging with most and create TikTok’s around that content.
Participate in TikTok Challenges
This is one of the easiest ways of increasing your engagement and visibility on the platform. TikTok has many challenges directed at driving engagement; there is simply no reason for your Amazon business not to participate.
Create a branded version of similar content and keep it interesting and fun to help your audience view you as a community they want to be part of.
Track Your Progress
All marketing strategies aren’t complete if you don’t have a way to track all your efforts. You can TikTok metrics and analytics to understand the effectiveness of your content.
You can discover what is working and what is not and fine-tune your strategy accordingly. Christina Ink helps Amazon brands just like you create social media marketing strategies that help leverage the best content across any platform, including TikTok.
TikTok has one billion users worldwide, ranking 7th among social media networks. That makes TikTok ripe for companies to promote their brands and market their products.
The Amazon space is already competitive enough, which means looking to other platforms to market your products and increase your brand visibility is a wise choice.
TikTok can be that platform for you, but you must be open-minded and leverage authentic content.
The platform differs from other social media marketing platforms in that every brand and individual content creator has an equal chance of going viral. Succeeding on TikTok and retaining a loyal audience means developing a social media marketing strategy because followers will expect more even after a brand or creator goes viral.
Be prepared to be creative and have some fun allowing your creators to experiment. You’ll get the most bang for your buck and notice people flocking to your account to be part of the community you’re building.
About the Author
Christina Passmore
Connect @ LinkedIn
📢 Founder and CEO of Christina Ink. She helps Amazon agencies & sellers craft compelling content to help them grow their reach & grow Amazon ecosystem. In her spare time, Christina enjoys actively participating in the Amazon community, fitness, and outdoor activity in the Rocky Mountains of Canada, where she currently resides.
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