Amazon Sellers Feedback: 6 Ways To Maintain And Improve It In 2023
Content Strategist at MarginBusiness
Table of Contents
Here, more than 1.5 million sellers compete for online sales. To survive and grow, you must use every tool at your disposal, and Amazon sellers feedback plays a vital role in managing your Amazon business.
If youāre wondering how to improve your sellersā feedback and make it work, read on. It could be one of the most important actions you take for business this year.
How Does Amazon Sellers Feedback Work?
Customers have 90 days to review your performance measured on a scale of one to five. The Amazon seller feedback doesnāt cover product quality. It covers shipping, customer service and general business performance.
Amazon Product Reviews vs Amazon Sellers Feedback
Amazon product reviews appear on the product listing page. They cover only product quality.
Customers may only leave one review per product bought. Amazon encourages customers to leave product reviews to help future customers decide which product best suits their requirements.
Customers can offer Amazon seller feedback every time they get another shipment of your product because customer feedback covers performance on every order.
Poor customer feedback can adversely affect your chances of winning the Buy Box for all your products and it may affect your ranking.
Benefits of Amazon Sellers Feedback
- Improved Amazon SEO ā good seller feedback improves your Amazon ranking, helping you to grow your business.
- Win the Buy Box ā the Buy Box is sought after, and for good reason. The Buy Box increases your chances of making a sale. You improve your chances of winning the Buy Box if your customer feedback is good.
How to Deal With Negative Feedback?
- You may not provide personal information like contact details
- The fact that you have responded wonāt impact your Amazon seller feedback score in any way
- You canāt change a response once you have submitted it, but you can delete it
- Buyers canāt respond to a public reply, so donāt address them
- If at any time, the Amazon seller feedback is removed, your response will also disappear.
6 Ways to Maintain and Improve Customer Feedback in 2023
Amazon seller feedback is such an essential part of your business success, so you should do everything in your power to improve it. Here are some tips on how to do just that.Ā
š Know Amazonās Guidelines
Amazon has some strict guidelines for feedback requests. Understand the guidelines, and stick to them. Theyāre listed below:
- You may only ask for feedback once per order.Ā
- You may not offer any incentives for the positive feedback. You also may not delete any negative feedback.Ā
You may not message customers who donāt want unsolicited messages and have opted out.
š Create a Bulletproof Customer Strategy
The only sure way to get the best customer feedback is to create a bulletproof customer strategy designed to ensure that your customer receives the best service possible. Tips for building such a strategy include:
- Ship goods as early as possible ā donāt risk late shipment complaints. Use a reliable courier and dispatch with plenty of time to spare.Ā
- Make sure your product listings are up to date ā although customer feedback isnāt about product quality, disappointed customers may be inspired to leave negative feedback. Your product listings must correctly reflect the product the customer will receive. Your images, descriptions and specifications should leave prospective buyers with no doubts about what they will receive.Ā
- Automate refunds and returns ā offer your customers easy refunds and returns.
š Respond to Enquiries On a Priority Basis
Quickly respond to customer enquiries with friendly enthusiasm. Use the Amazon automated responder to let customers know you have received their query and are dealing with it.
Let them know when you will contact them. Make sure you meet the deadline.
š Ask for Feedback
You need customer feedback, and increasing your customer responses may be as simple as asking your customers to rate your service.
Use the Amazon messaging service to request feedback or include a request with the delivered product.
š Always Follow Up
Always follow up on customer inquiries and complaints. Use the follow-up to enhance the customer experience with sincerity and empathy.
Show the customer you care, and they are more likely to buy your products in the future and retain good memories of your customer service.
š Master Amazonās Messaging Service
The Amazon messaging service is an important communication bridge between Amazonās buyers and sellers.
Use it to manage customer service or quality issues. It is also a great way to thank your customers for their support and ask for feedback. If you have switched on the service, you will receive all customer messages in your messages centre in Sellerās Central.Ā
š Bonus: Tips to Deal With Unhappy Customers
There is an art in dealing with unhappy customers. You can turn a situation around so that the customer remembers the experience as a happy one. Here are a few tips on how
- Listen to what the customer says. Sometimes there are hidden messages you will pick up if you listen carefully.
- Keep calm even when the customer is angry. Show empathy and ask questions to get to the bottom of the problem.
- Repeat what the customer has said so that they know what you have understood.
- Thank the customer and explain how you plan to resolve the problem
- Highlight the priority that you give to the problem
- Set a time for a follow-up
It may be hard to deal with unhappy customers, but it is worthwhile. Difficult customers can help you to improve your business in the long run.Ā
Managing your sellers feedback is vital for the success of your business. Aim at delivering customer service excellence. Master Amazonās Messaging Service and use it well. Ask for feedback and quickly respond to queries.
Make sure your listing accurately reflects your product and, when all else fails, deal with unhappy customers sincerely and with empathy.
FAQs
Sellers feedback on Amazon is vital. Online shoppers want to know that the seller they deal with is trustworthy. They use feedback and reviews to build that trust. Positive Amazon ratings will help your listing rank, and it could help you to win the Buy Box.
Amazon aims to offer Amazon buyers the best possible buying experience. In asking for feedback, Amazon can support the best sellers by allowing them to rank higher on the Search Engine Return Page and improving the chance that they win the Buy Box.
You can improve your Amazon ratings by offering sterling customer service and ensuring you use a reliable courier.
About the Author
Z.D. Babar
Connect @Ā LinkedIn
Ā Co-Founder atĀ QontentifyĀ ā HEO Content Optimization PlatformĀ Ā 
Ā Copywriter, SEO + HEO Expert andĀ Content Strategist at B2B Platforms 
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